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Xbox to take over ad break during ITV’s The X Factor

Microsoft will create an extended TV ad to air across an entire break during The X Factor next month as part of a wider push for its Xbox 360 console in the run-up to Christmas.

The ad will promote the games console’s tie-up with BSkyB, which enables users to receive Sky TV channels via Sky Player through the Xbox 360. The campaign will also promote new games including the Lips: Number One Hits and DJ Hero.

Microsoft hopes the X Factor slot will enable it to ‘communicate directly’ with its core target audience. The ads, which are expected to run during the live show on 14 November, were brokered by media agency Universal McCann.

It will be the first time Xbox has taken over an entire TV commercial ad spot.

Microsoft launched its tie-up with Sky Player on Tuesday, offering Xbox users access to 25 Sky channels for a monthly subscription charge.

Newcastle United FC searches for St James’ naming-rights partner

Newcastle United is looking for a stadium naming-rights partner for its home ground, St James’ Park.

The news follows owner Mike Ashley’s decision to take the club off the market. He had put the Championship outfit up for sale in June.

While stadium naming rights are not as common in Britain as they are in other countries, such as the US and Germany, there are some high-profile examples, most notably Arsenal’s Emirates Stadium and Bolton’s Reebok Stadium.

Samsung seeks single agency for £23m advertising task

Samsung Electronics is reviewing its £23m UK ad account, with the aim of consolidating its brand and product advertising work for 2010 into a single retained agency.

Marketing director Mikah Martin-Cruz is leading the review, which will involve Samsung’s current agencies CHI & Partners, Beattie McGuinness Bungay (BMB) and Grey London. Samsung’s relationship with its media agency, Starcom, will not be affected.

Samsung has long been expected to move its ad business into BMB following the agency’s sale of a stake to Korean agency Cheil, last year. Samsung said it would continue to work with Cheil, which is part of the Samsung Group, alongside the appointed agency.

The electronics company’s UK marketing campaigns are increasingly being used for its global product launches. Martin-Cruz added that he was pushing for a ‘double-digit’ increase in the brand’s 2010 UK marketing budget.

Samsung’s marketing strategy for the next year will focus on a repositioning based on the idea of ‘possibilities’, and include a fresh strapline.

The brand’s recent ad campaigns have not featured an overarching tagline. To date, the company has held individual pitches for each of its global product launch campaigns.

Grey London developed the recent ‘Impatience is a virtue’ push for its Jet mobile phone, while CHI & Partners created the ‘What colour is your life?’ drive for the brand’s Genio mobile. BMB has created campaigns for its Beat and Ultra Touch phones; Samsung is also running ads for its LED TVs.

Martin-Cruz said Samsung was looking to deliver ‘consistent’ brand messages across its product ranges, adding that he intended to appoint a new agency ‘quickly’, with the aim of rolling out the first ads in its fresh strategy in April 2010.

Courtesy of MarketingMagazine.co.uk

Nokia looking to sue Apple

Mobile phone maker Nokia is suing Apple to try to extract royalty payments, an analyst has suggested.

Nokia said on Thursday that it was suing Apple for infringing patents on mobile phone technology for the iPhone.

Piper Jaffray analyst Gene Munster estimates that the Finnish company might be looking to force royalty payments of 1-2% on every iPhone sold.

With more than 30 million sold, that would work out to $6 to $12 per phone sold, or as much as $400m.

That would be a relatively small amount compared with Apple’s income.

Apple recently reported profits of $1.67bn (£1bn) for the three months to 26 September – partly due to a 7% growth in iPhone sales.

Nokia did not say in the lawsuit what form of penalties it was seeking.

‘Uncertain’ resolution

Mr Munster, a respected Apple watcher, called the maximum figure of $12 a phone “unlikely” and said even if it was enforced in court, it “would not change our positive thesis on the iPhone and Apple”.

“Ultimately, the resolution is uncertain,” he said.

An Apple spokesman told the BBC that the firm did not comment on pending litigation.

The 10 alleged patent infringements, which apply to all models of the iPhone since its launch in 2007, involve wireless data, speech coding, security and encryption.

Nokia accused Apple of “trying to get a free ride on the back of Nokia’s innovation”.

Courtesy of BBC NEWS

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Amazon to desert Royal Mail over Christmas post strike threat

Online retailer Amazon is looking to other delivery services over fears a Royal Mail strike could disrupt crucial deliveries in the run-up to Christmas.

The company is searching for ‘contingency measures’ as the bitter row over jobs, pay and services at the postal service escalates.

The news comes as the Communication Workers Union is expected to confirm today that its 120,000 members have voted in favour of a crippling nationwide strike.

Last month, the union balloted its members for an all-out national strike. If CWU members vote in favour, the union will have to give just seven days’ notice before the first national walkout can be staged.

But insiders do not believe the CWU will call an indefinite full-scale national strike because it would result in them losing their wages. Instead, it is likely there will be a series of one or two-day strikes.

Local strikes have already caused chaos for small businesses and led to many incurring fines and charges as they receive bills late.

Now Amazon – Royal Mail’s second largest customer with a reported £25million contract – has become one of the most high-profile customers to desert the postal service.

The company announced last night that it was looking for other carriers to deliver its products to ‘ensure that we can continue to deliver to the high standards that our customers expect from us’.

A spokesman for Amazon said: ‘We have not cancelled any long term contracts with the Royal Mail. They continue to be one of a number of carriers that we use.

‘However, with the possibility of strike action in the near future, we have been working on contingency measures with our other carriers to ensure that we can continue to deliver to the high standards that our customers expect from us.’

Amazon, one of the UK’s biggest online retailers, has opted to use rival service Home Delivery Network (HDN) instead of the Royal Mail for parcels over 500 grams.

Brian Gaunt, chief executive of HDN, told The Guardian: ‘We are seeing a number of our customers preparing to start marketing their deliveries as free of Royal Mail risk.’

The CWU called a ballot over a failure to reach agreement with Royal Mail management on a modernisation programme that revolves around thousands of job cuts and changes to working patterns

Up to 16,000 workers are under threat from cuts across the state-owned company.

Strike action by the CWU has already caused chaos in both London and Bristol.

CWU general secretary Billy Hayes said ministers seemed to have ‘walked away’ from trying to tackle the company’s multi billion pound pension deficit.

Business secretary Lord Mandelson has refused to intervene in the dispute, but Mr Hayes said the Government had a responsibility to act.

‘The Government has a hand in this as well,’ he told BBC Radio 4’s Today programme.

Mr Hayes said he was confident of achieving a yes vote for strikes, adding that the ballot was a referendum on the Royal Mail’s management and the Government’s handling of the industry.

‘We don’t have to take strike action, but it seems to have come to this because the government and Royal Mail have refused to engage the workforce in modernisation of the company.’

The local industrial disputes have left an estimated backlog of 25million items and Royal Mail has been forced to hire temporary warehouses in a desperate bid to shift it.

Business leaders have described their fury about being held to ransom by the postal service.

James Roper, of web retailers’ group IMRG, said: ‘Even the threat of action is damaging. It is a great shame for the people of this country who benefit from the convenience of on-line shopping.’

The strike threat comes after it emerged Royal Mail is raising the cost of a first class stamp by 3p to plug a £100million black hole in its finances.

Source : Daily Mail

Sleeping on a problem

How many times have you received the response ‘I’ll sleep on it’ when you’ve put forward a proposal to a customer or senior colleague?

Well, research has now confirmed that sleeping on a problem is not just a delaying tactic but can really help us solve a problem. And it can help you with the sales process too: the research found that people are able to think more laterally and quickly after a nap.

Dreaming

It seems that, if you dream, this ability to think creatively is even more enhanced. And solutions in sales are having to become ever more creative.

Psychiatrist at the University of California, Professor Sara Mednick, who led the study, said: ‘We found that, for creative problems that you’ve already been working on, the passage of time is enough to find solutions. However, for new problems, only REM (rapid eye movement indicates when you’re dreaming – Ed) sleep enhances creativity.’

Source : CIM


Ellis Fairbank goes into administration

Executive search firm Ellis Fairbank has gone into administration.

In a written statement issued exclusively to Recruiter, director Harry Cross confirmed that the company went into administration on 29 September 2009. “Despite all our efforts we could not keep it viable in the current market. There will be no buyout and no ongoing business. I don’t have anything else to say I’m afraid,” Cross told Recruiter.

Insolvency practitioner Harrisons has been appointed as joint administrators.  However, no one at the company was available for comment as Recruiter went to press on Friday.

This the second time in little short of a year that a company using the Ellis Fairbank name, of which Cross and fellow director Jason Martin were directors has gone into administration.

In October 2008, Ellis Fairbank then a public limited company went into administration, owing almost £14m to creditors, including £10m to Bank of Scotland, more than £3.7m to unsecured creditors, and £92,000 in unpaid wages and redundancy payments.

Ellis Fairbank PLC was subsequently bought from the administrators, when IHR Group, whose directors include Cross and Martin, agreed to pay £198,000 for the company, of which £135,000 was deferred for 18 months.  According to Companies House records, Ellis Fairbank Limited, the company that went into administration on 29 September 2009, was incorporated as a limited company on 25 September 2008.

Source : Recruiter