An integrated approach to public relations course
Progress your career in public relations and communications with the LSPR ITOL-Approved Diploma: An Integrated Approach to Public Relations Course
About LSPR
LSPR has been established since 1992 and has an excellent reputation in the UK and internationally – we are offer the Diploma course in 16 countries worldwide. LSPR is the partner company to the long-established London School of Publishing (est. 1984).
Location:
LSPR has two central London locations, one in Notting Hill Gate and the other in Kensington. The part-time course takes place at our premises in Notting Hill Gate (few seconds from Notting Hill Gate tube station) and the full-time course takes place at our premises in Kensington Church Street (5 minutes walk from Notting Hill Gate tube station).
ITOL-APPROVED PROFESSIONAL DEVELOPMENT Diploma course:
The ITOL-APPROVED Professional Development Diploma course focuses on development in following key areas:
- Branding and Brand Management
- Strategy & Planning
- Reputation Management
- Issues and Stakeholder Analysis
- Crisis & Risk Management
- Corporate Social Responsibility
- Corporate Identity
- Sponsorship & Event Management
- Internal Communications
- Media Relations (including Press Release Writing & planning Media Campaigns)
- Uses of Social Networking
- Media Evaluation
COURSE STRUCTURE:
The course is offered as either a two-week day programme, (with the exam taking place a week later to completion of the training), or as an evening course, one evening per week, over fifteen weeks.
The training will consist of 30 hours of classes during the two-week course or over 15 weeks with two-hour classes per session (6.30pm – 8.30pm). The sessions are organized as a series of lectures, interspersed with guest speakers, class discussions and group exercises. Training is carried out by industry experts and PR practioners.
The course is assesed with a two-hour examination, a couple of mini-assessments and a final project (submitted 3 weeks after completing the training).
Who is the course suitable for:
The course is suitable for anyone wishing to gain further understanding of Public Relations and Integrated Marketing Communications. The content is up-to-date and reflects current changes taking place in the industry. Previous LSPR delegates have found the course to offer them thorough grounding in the latest concepts in PR and as a result have opened career doors for them. Those sponsored by empoyers have often found the training results in promotion and career progression.
Start Dates:
Part-time Diploma: Wednesday 21st October 2009
Full-time Diploma: Monday 16th November 2009
Booking online: you can complete and submit your online enrolment form and we will be in touch with you soon after.
Full details are available on the LSPR web site: www.lspr-education.com – any one wishing to come in for a meeting to discuss the course are most welcome, please make an appointment to meet with the course Director: 00 44 207 221 3399.
We look forward to hearing from you and welcoming you to LSPR.
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