Richard Branson’s cable operator Virgin Media has added a better-than-expected 28,600 more cable users in the fourth quarter despite the downturn.

Although uptake of Virgin Media is still a way behind BSkyB, which added 482,000 customers in the last quarter, revenues topped £980 million.

Read more »

Bookmark It

England 2018, the team leading England’s bid to host the FIFA World Cup, has signed Morrisons as a sponsor.

The supermarket becomes the bid team’s third partner. As part of the sponsorship, Morrisons says it will launch a campaign on 8 March in its stores to collect more than two million customer signatures.

Read more »

Bookmark It

Travel firm Thomas Cook has credited its latest TV advertising campaign for helping to boost holiday bookings for this summer by 15%.

The adverts feature former footballer Jamie Redknapp and his wife Louise.

Read more »

Bookmark It

Diet Coke is partnering with online fashion retailer ASOS.com and Bauer Media in a bid to appeal to girls who ‘Love it Light’.

In a new advertising campaign, which will feature TV, on-pack promotion, social media, digital and outdoor activity, Diet Coke celebrates the lighter side of life with a series of show-stopping fashion-led creatives with the aim of tapping into women’s passion for hot trends, fashion content and fun.

Read more »

Bookmark It

YouTube, which now clocks up more than 1 billion views a day, is 5 years old, and I am struggling to remember what we ever did without it.

What in the world did we ever do without YouTube? What did we do during boring lunch breaks at our desk, where did we go to watch some of the world’s funniest ads?

Read more »

Bookmark It

Doritos has launched a new marketing campaign that will see the chip maker hand put its brand in the hands of its consumers.

The ‘King of Ads’ campaign encourages budding young directors or anyone with a video camera, to create the next big Doritos TV ad.

Read more »

Bookmark It

John Lewis, which is planning an overhaul of its marketing department, has promoted Craig Inglis to the newly created role of director of marketing.

The retailer, as part of plans to strengthen its marketing activity, has also created three senior head of marketing roles, and is recruiting brand experts in an expansion of the department.

Read more »

Bookmark It

The majority of UK retailers are failing to exploit the opportunity to integrate social media as a means to increase sales and generate loyalty, according to a new study from dotCommerce.

The ecommerce solutions company reveals that while 42% of retailers have some kind of social media presence, just 12% are using more than one social media channel and only 32% of retailers with a Twitter or Facebook account promote these on their website.

Read more »

Bookmark It

Diageo, owner of the Guinness and Smirnoff brands, has hailed its focussed marketing spend as it reports an increase in sales.

The drinks maker says net sales in Britain grew 5% in the six months to 31 December, while global sales increased to £6.9bn from £6.7bn a year earlier.

Read more »

Bookmark It

Rightmove, Britain’s biggest property search website, restored some confidence to the housing market today by saying it had seen a surge in the amount each estate agent was spending on home adverts in January.

It said that this, in turn, made it confident that its 2010 profits would beat forecasts. “Trading in January 2010 saw a substantial increase in average spend per advertiser,” it said.

Read more »

Bookmark It