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YouTube, which now clocks up more than 1 billion views a day, is 5 years old, and I am struggling to remember what we ever did without it.
What in the world did we ever do without YouTube? What did we do during boring lunch breaks at our desk, where did we go to watch some of the world’s funniest ads?
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Doritos has launched a new marketing campaign that will see the chip maker hand put its brand in the hands of its consumers.
The ‘King of Ads’ campaign encourages budding young directors or anyone with a video camera, to create the next big Doritos TV ad.
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John Lewis, which is planning an overhaul of its marketing department, has promoted Craig Inglis to the newly created role of director of marketing.
The retailer, as part of plans to strengthen its marketing activity, has also created three senior head of marketing roles, and is recruiting brand experts in an expansion of the department.
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