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Müller Corner is to sponsor Channel 4 prime-time game show Deal or No Deal for twelve months, beginning on February 15, as part of a 2010 strategy to celebrate the brand’s core values and engage in an ongoing dialogue with the key Müller Corner consumers.
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More than three quarters of brands (88%) rate social media as important to their business and will be allocating greater percentages of their budgets towards the medium this year, according to a new study from the Internet Advertising Bureau.
The study, conducted in partnership with research company Opinion Matters, also found that marketers identified the main challenges for social media as measurement and proving ROI.
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