Thomas Cook sales helped by ad campaign
Travel firm Thomas Cook has credited its latest TV advertising campaign for helping to boost holiday bookings for this summer by 15%.
The adverts feature former footballer Jamie Redknapp and his wife Louise.
The company said it was concentrating on “higher margin, medium haul” destinations in its summer deals.
Thomas Cook also reported a loss before tax of £81.5m for the October to December period. The firm usually makes most of its money in the summer months.
Group chief executive Manny Fontenla-Novoa said he was “confident” that Thomas Cook would meet its full-year targets.
Speaking to reporters, Mr Fontenla-Novoa said: “I think the worst is behind us. However, I’m not sure there’s going to be a tremendous bounce back this year. I think it will be a fairly good year but I don’t think it’s boom time”.
On Wednesday, rival travel firm TUI also updated the market. It also reported increased first quarter losses of £107m ($167m).
TUI’s boss Peter Long said that the harsh weather had helped boost bookings from the UK, which rose by 6%, and from the Nordic countries, which saw a 40% increase.
Source : BBC News
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