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A short film featuring a ‘Labservative’ candidate canvassing public opinion on his party’s new ad campaign is launching today as part of an unbranded guerilla marketing and social media push for the Liberal Democrats.
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We’ve seen the news and speculation that the coming General Election will utilise ‘all things digital’ to encourage votes from the younger generation, but to what extent can we anticipate that online advertising and communication will sway the decision?
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The internet advertising sector has surpassed industry expectations to increase revenues by 4.2% in 2009 to £3.54 billion – despite the global downturn and the worst advertising climate since 1982.
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Diageo is launching £2.15 million marketing campaign for Smirnoff Lime and Smirnoff Green Apple.
The outdoor advertising will be launched from late March for two weeks. The ads will be placed in 11 cities across the nation and the activity will be supported by a sampling campaign in major grocers and over 2,000 on trade outlets.
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McDonald’s has launched the latest version of its McDonald’s Monopoly across all of its 1,200 restaurants in the UK, with a huge range of prizes including tickets to the FIFA World Cup Finals in South Africa.
McDonald’s Monopoly is one of the biggest sales promotion campaigns in the UK, with prizes ranging from homes to cars and cash to home entertainment systems. This year it is also offering all Monopoly consumers the chance to win a £1,000 VISA Pre Paid Card online every hour throughout the campaign.
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It’s the question that many believe dictates the future direction of marketing in the 21st century – which is more effective, offline marketing or online marketing?
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Marketing agencies are responsible for advertising and increasing awareness of a certain brand or its products. There are lots of different marketing agencies in and around the UK that specialise in a lot of different areas of marketing. Marketing agencies can vary quite a lot in their methods and delivery.
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A digital marketing agency is concerned with marketing and advertising a brand through digital methods, the most common platform for a digital marketing agency to focus on is online, however, with the increasing convergence of media and the rise of cross platform services, the areas in which an online marketing agency is changing.
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There is no set route into PR work. Previously it was not too important to have taken PR courses in order to secure a job in Public Relations. However, it is increasingly the case that consultancies are hiring those that have taken PR courses, and any qualifications focussing specifically on PR.
For a guide on PR training and the best ways in, see the following.
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There are estimated to be about 48,000 people in the UK working in Public Relations. The industry is growing in Britain, and thus graduate PR jobs are extremely sought after. In fact, it is always in the top three of graduate career choices. There is no set way of finding employment in PR, but there are certain routes of PR training that could lead you to the right PR job. This guide details information on graduate PR jobs and how to go about finding work in Public Relations.
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