A short film featuring a ‘Labservative’ candidate canvassing public opinion on his party’s new ad campaign is launching today as part of an unbranded guerilla marketing and social media push for the Liberal Democrats.

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We’ve seen the news and speculation that the coming General Election will utilise ‘all things digital’ to encourage votes from the younger generation, but to what extent can we anticipate that online advertising and communication will sway the decision?

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The internet advertising sector has surpassed industry expectations to increase revenues by 4.2% in 2009 to £3.54 billion – despite the global downturn and the worst advertising climate since 1982.

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Diageo is launching £2.15 million marketing campaign for Smirnoff Lime and Smirnoff Green Apple.

The outdoor advertising will be launched from late March for two weeks. The ads will be placed in 11 cities across the nation and the activity will be supported by a sampling campaign in major grocers and over 2,000 on trade outlets.

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McDonald’s has launched the latest version of its McDonald’s Monopoly across all of its 1,200 restaurants in the UK, with a huge range of prizes including tickets to the FIFA World Cup Finals in South Africa.

McDonald’s Monopoly is one of the biggest sales promotion campaigns in the UK, with prizes ranging from homes to cars and cash to home entertainment systems. This year it is also offering all Monopoly consumers the chance to win a £1,000 VISA Pre Paid Card online every hour throughout the campaign.

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