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What Do PR Jobs Involve?

PR jobs form a large part of a company’s overall marketing strategy and PR careers can be very varied and exciting. Public relations jobs can change from day to day so they are best suited to dynamic and motivated individuals who are prepared to work hard. To find out more about PR jobs and PR careers, read on.

About Pubic Relations Jobs

  • The main thing that PR careers focus on is managing a reputation which can sometimes be more important than the product itself. Good advertising will sell a product by PR jobs involve ‘selling’ the company or brand as a whole and this can be done in a number of ways.
  • Public relations jobs require the use of a lot of media and communications mediums to communicate key messages and build reputations. This can also be done through sponsorship of certain events or charities to increase the goodwill and mutual understanding between a company and the public.
  • PR careers require the individual to be very motivated and confident; good interpersonal and communicative skills are also essential to be successful in PR jobs. An organised and methodical approach to work will be well suited to PR careers as there can often be a lot of things happening at once.
  • Those with PR jobs could find themselves writing press releases, organising events, commissioning or conducting market research, using various ‘new media’ technologies to convey a message and finally reporting to management.
  • Public relations jobs generally require a degree qualification and any previous experience in similar roles will be very helpful in your search for PR jobs. A smart appearance, confident personality and the ability to work under pressure are all good qualities to have in PR careers.
  • The salary for PR jobs can vary but those with entry level positions should expect to earn in the region of £15k-£18k per year and this will rise with experience and more senior job roles. Senior management level PR jobs will come with salaries in excess of £60k per year. You can search for PR jobs here on Simply Marketing Jobs.

A Guide to Event Jobs

event_planningEvent jobs are becoming more and more popular. Event organising is an up to date and exciting profession which if done well can earn you a fortune. If you are thinking of becoming an event organiser and are looking for events jobs then this article might help you out with some useful information.

Event Organisers – Events Job Description

Event organisers can work in the private, public and charity sectors. You can also find event jobs in an event management company or you can work freelance. If you are event organising then you might have to organise fairs, festivals, exhibitions, conferences, promotions, fundraisers, parties and weddings.

Event organisers work very hard and you will usually work as part of a team. Event jobs require you to work well under pressure and have excellent communication skills.

Event Organisers – General Work Responsibilities

  • You will have to research and market the company to seek out new event opportunities.
  • Agree with clients what they want out of their event.
  • Manage budgets.
  • Securing venues.
  • Making sure that all legal requirements are adhered to.
  • You will have to make sure caterers, equipment and contractors are all coordinated.
  • Booking guest appearances.
  • Organising parking and security.
  • Promoting the event.
  • Organising staff.
  • Evaluating the event after it has happened.

Browse event jobs on Simply Marketing Jobs.

A Guide to Arts Marketing Jobs

arts marketing jobs More and more people are graduating university with a marketing degree and are wondering where to make best use of it. You might be wondering which sector of marketing you want to work in and trying to find the career path that suits you best.

For a lot of people the most appealing marketing strand is arts marketing. Arts marketing jobs are incredibly exciting and it gives you the chance to combine your love of the arts with marketing know-how. If you would like to learn some more about what is involved in arts marketing jobs then this guide will help you out.

Arts Marketing Jobs – Job Description

If you work in the arts marketing world then you might be referred to as an arts marketing executive or an arts administrator. The main role of arts marketing jobs is to market performances and exhibitions to the public and businesses.

A large percentage of your time will be taken up with PR work to promote an event. You will have to send your press releases and relevant publicity to news sources. Using digital communications and social networking is important as well as personally networking and using e-marketing to promote the events and exhibitions you need to.

Skills Needed for Arts Marketing Jobs

  • Excellent all round communicator.
  • Dedicated interest in the arts.
  • Ability to think outside the box and fabricate creative ideas.
  • You will usually have to be educated to degree level and the average salary for arts marketing jobs is approximately £24,000 per year.

Browse arts marketing jobs on Simply Marketing Jobs.

Arts Marketing Jobs: A Guide

If you have just graduated from university with a marketing degree, and are currently searching online for marketing jobs, you may be wondering which marketing sector offers the right career path for your needs.

Well, for many marketing graduates, few jobs are more attractive than arts marketing jobs. For many, it’s a chance to combine a passion for the arts whilst making use of marketing know-how.

Learn more about arts marketing jobs by reading the guide below.

A Profile of Arts Marketing Jobs

An arts marketing executive (sometimes referred to as an arts administrator) will have the principal role of marketing arts performances and exhibitions to both the trade and the wider public.

Much of the job will involve PR work in order to promote an event, such as writing copy and sending it to relevant news sources to promote an event, implementing and executing marketing campaigns relating to the arts, using digital communications and social networking techniques to publicise an event, and taking responsibility for all e-marketing activity to promote events and exhibitions.

You’ll have to be an excellent all-round communicator with a dedicated interest in the arts to flourish in this environment. Innovation and an ability to think-outside-the-box will also help you stand out from the crowd when applying for an arts marketing job.

Other arts marketing jobs will involve administration, such as providing web traffic reports, drafting strategies on how marketing activity can be improved and enhanced within the business, and writing post-campaign reports following the completion of an arts event or exhibition.

Ideally, candidates will be educated for degree level – although this is not always a barrier to applying for a marketing job in the arts.  The average salary for someone working in the arts marketing sector is around £24,000 a year.

Find arts marketing jobs on Simply Marketing Jobs

Fashion Marketing Jobs: A Guide

Do you have a passion for fashion? Well, if you come from a marketing background, why not pursue your interest further in this field by considering the many fashion marketing jobs currently available on the market.

The fashion industry generates billions of pounds every year, so naturally, marketing strategy is a crucial component of this particular sector. Read on to learn more about jobs in fashion marketing.

A Profile of Fashion Marketing Jobs

In order to thrive in a fashion marketing environment, you’ll need to have an intuitive understanding of the state of the fashion market – remember this industry is evolving all the time, so you’ll need to have the energy, drive and innovation to implement fresh approaches to fashion marketing.

An impeccable knowledge of consumer buying habits is needed to excel within this environment, as is an instinctive understanding of demographics – whether you’re marketing T-shirts or formal wear to financiers , in fashion marketing, it’s crucial to know your audience – and how to reach them.

In a fashion marketing role, you’ll have the responsibility of coordinating all marketing activity on behalf of a fashion house. Much of the job will involve liaising with the company’s business development team and sales department, ensuring the business follows a streamlined marketing strategy.

In terms of qualifications, employers will often look for a marketing degree combined with some evidence of familiarity with the fashion industry. Anybody interested in fashion vacancies may find this particular marketing sector also offers great scope for career progression.

Find fashion marketing jobs on Simply Marketing Jobs

Marketing Job Description – Marketing Executive

Marketing executive jobs are involved in promoting products, services or ideas through marketing campaigns. These types of jobs in marketing can be varied, but are also extremely challenging due to the range of working activities that are required. This marketing job description outlines what an executive marketing job entails.

A large number of organisations, both private and public, have marketing departments that deal with the promotion of all types of business and product. As mentioned, marketing executive jobs incorporate a large variety of different tasks that include:

•    Planning
•    Advertising
•    Public relations
•    Event organising
•    Development of products
•    Distribution
•    Research
•    Sponsorship

The work that this sort of marketing job involves generally includes:
•    Networking and liaising with all stakeholders (customers, suppliers, partners etc.)
•    Managing relationships with customers
•    Reaching out to target audiences
•    Placing advertisements through different media
•    Producing marketing material such as leaflets, posters, flyers, DVDs and newsletters
•    Reading and writing copy
•    Working with designers and printers
•    Arranging photo shoots
•    Organising and attending conferences, exhibitions and seminars
•    Finding sponsorship deals
•    Carrying out market research
•    Managing budgets
•    Keeping an eye on the activity of your competitors
•    Supporting and directing colleagues and employees

Event Jobs Salary Details

Event jobs can be thoroughly satisfying and rewarding. Like most other industries, experience and progress could ensure an increasing salary in event organising. For more information about how much can be earned in events jobs, see the following details.

•    Typical starting salaries for event jobs range between £18,000 and £25,000 per year.

•    Mid-level earnings could be between £25,000 and £40,000.

•    After around 10 to 15 years of experience the salary for event organisers could reach £50,000 to £70,000.

The salaries for event jobs can vary greatly depending on the employer, where they are based, and what sector they are in. Often, event organisers can earn pay that is performance-related. In addition, commission and bonuses can be given.

Key Skills For Public Relations Jobs

PR careers can be very vibrant, challenging and rewarding. Public relations jobs are concerned with overseeing how a company or a product is viewed by the general public and other businesses. Public relations jobs however can’t be done by everyone and there are a number of key skills and qualities required to really excel in PR jobs, to find out if you have these skills, read on.

Skills For PR Careers

  • PR careers require individuals that are highly motivated and target driven while at the same time able to work under pressure and to deadlines as the very nature of public relations jobs means that deadlines are often only around the corner. That said however flexibility is also required as things can change very quickly.
  • To be successful in pubic relations jobs, you need to be a very confident and friendly person as you will be dealing with a huge range of different people on a daily basis therefore good communicative and interpersonal skills are essential. The key to PR jobs is to be able to form and maintain relationships with people.
  • PR jobs make extensive use of conventional and new media to get their clients’ message out, it is therefore essential that you have a good knowledge of these industries so you can spot and pursue openings as they arise. The world of public relations jobs is constantly changing and the ability to think on your feet to react to unforeseen (good or bad) changes in circumstance is essential. Our Public Relations Jobs Description article explains PR careers in more detail.
  • To be successful in PR careers you need to be IT capable and also work in a organised and methodical way to keep on top of the large amounts of work that may come your way. Writing press releases and other documents for the media is also part of public relations jobs so good written and spoken English skills are essential.
  • Most people with PR jobs will have been through university and gained a relevant degree in media, marketing or similar. A degree may not be a necessity however and it is possible to start PR careers with A-levels or similar FE qualifications.

If you feel you have the skills for PR careers, you can search for a wide range of public relations jobs here on Simply Marketing.

Public Relations Jobs: Job Description

PR jobs are concerned primarily with building an awareness and interest in a particular company or a product. There are many different jobs within PR careers but they all contribute to that general theme. Although public relations jobs are closely related to advertising, there is a difference in that those with public relations jobs focus on gaining free media exposure rather than directly paying for it. To find out more about PR jobs, read on.

About PR Jobs

  • Those with PR careers will become experts at managing public image and reception for client’s companies using a wide range of methods which can include press releases, internet campaigns, traditional media, charity endorsements etc.

  • One of the keys to understanding how PR jobs work and to be successful in PR careers is to understand that public relations is a two way process and relies on the relationship between audience and client. Defending or promoting target audiences is often a good way to establish a relationship. PR careers also involve researching and reporting on target audience trends and reception to products, services etc.
  • Day to day activities in public relations jobs can include writing press releases, liaising with the media via email, telephone or in person, researching and reporting on media findings to clients and managers as well as devising and overseeing new PR strategies. Market research is also a huge part of public relations jobs, as is event organising.
  • To be successful in PR careers there are a number of key skills you need. For instance, public relations jobs require individuals that are very good at talking to all types of people, managing relationships and have the confidence and drive to explore new leads. It is vital for PR jobs that the individual is highly motivated and has the ability to work under pressure to deadlines. In terms of academic qualifications, a degree is often advantageous when finding PR jobs but depending on which public relations jobs you are applying for, good A-levels or other FE qualifications may suffice.
  • PR careers can be very well paid once you have earned experience. Entry level PR jobs will pay between £14k and £17k per year while the most senior public relations jobs can easily earn upwards of £70k per year.

If you fell that PR careers are something that interests you, you can search for a wide range of public relations jobs here on Simply Marketing Jobs.

Event Jobs: How to Become an Event Organiser

Event jobs are becoming more and more popular, with many graduates opting for this type of role. However, events jobs can be quite competitive, so having the right qualifications may sometimes not be enough. Relevant skills, experience and proof that you are suited to the role could secure you an event organising job. Event organisers must display certain skills and personality traits too.

Typically, event jobs will accept graduates from all types of academic background. However, as the industry grows and the demand for the jobs strengthens, employers can afford to be a little bit pickier. For this reason, there are certain subjects that could assist in applications such as:
•    Event management
•    Hotel/catering management
•    Leisure and tourism
•    Business
•    Marketing

There is no particular route towards becoming event organisers, but it is increasingly common to find graduate-level positions at many organisations. That said, ultimately the majority of vacancies will be given to those who demonstrate the necessary skills and attributes to make it in the industry, no matter what field they studied in. It can also be possible to gain entry into event organising without a degree or HND, as long as you have some relevant work experience.

Work experience, whether paid or unpaid, is vital in the success of an application for event jobs. Working in the leisure and hospitality sector, sales, customer service or marketing all show that you have suitable experience that will help you later on.

Event Jobs Skills
•    Exceptional organisational skills
•    Attention to detail
•    Experience managing projects
•    Time-management
•    Work under high pressure to deadlines
•    Problem-solving
•    Excellent communication and negotiation
•    Sales/marketing
•    Budget management