Market Research Jobs Information

By Simply Marketing Jobs, July 15, 2010

Market research jobs are in place to collect and analyse certain data and information for the benefit of businesses, charities and government organisations. Market research vacancies are most frequently found through specialist agencies that are set up to provide services to client organisations. However, marketing research jobs can also be found in house. The analysis of audience response and opinion is utilised to directly inform social, economic and political decisions.

About Market Research Vacancies
The kind of research conducted is used to benefit organisations and often target their products in a more effective way. It is not uncommon to find that marketing research jobs will work in one particular sector. By specialising in one area, their understanding of the client’s industry is increased. There are two types of research used in this type of job, with most researchers working in one of the other:
•   Quantitative – using questionnaires to gather and analyse statistics
•   Qualitative – understanding peoples’ attitudes and motivation through interviews and focus groups.

Market Research Vacancies – The Work
The work in market research jobs can vary greatly, but generally includes the following:
•   Commissioning research and writing briefs
•   Creating and distributing surveys/questionnaires
•   Liaising with clients to agree on research projects
•   Researching topics
•   Managing budgets
•   Moderating focus groups
•   Conducting surveys
•   Using statistical software
•   Monitoring research progress
•   Interpreting collected data to find patterns and solutions
•   Creating reports and presenting the findings to clients
•   Advising clients on how to utilise the information gathered form research