Affiliate marketing sector drives retail sales
Marketing experts predict affiliate marketing will drive £4.62bn in UK online retail sales during the current year.
That’s the verdict of a report from Econsultancy, which estimates that the sector increased by 8 per cent in 2009 and will jump by a further 12 per cent this year.
The report suggests the sector was worth around £4.13 billion pounds last year, and the figures are set to improve further in 2010 with online sales set to hit £56 billion, according to data from the Interactive Media in Retail Group.
Aliya Zaidi, research manager at Econsultancy, believes the results demonstrate a strong future for the sector:
“Econsultancy strongly believes that the sector will continue to add value to the customer journey and drive significant sales for companies which they wouldn’t have otherwise made.”
She added: “The harsh economic climate has caused problems for the sector but it has also benefited from a shift in marketing emphasis to performance-based marketing and online channels.
“There is also increased consumer demand for bargains, coupled with the growing trend towards researching purchases online. Increased consumer thriftiness has meant opportunities for affiliates offering deals, discounts and voucher codes.”
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