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Marketers learn new tricks with digital training

marketing trickMarketers are making the most of multichannel opportunities by enrolling on formal training courses designed to improve their digital skills, according to Marketing Week.

With the number of media channels that marketers oversee growing at an ever faster rate, there are few roles in the industry that do not demand online expertise, from social media and pay-per-click to search engine optimisation and content creation.

Read the full article on the Marketing Week website.

Photo by Robert Couse-Baker

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