Online marketing jobs cover several aspects of marketing carried out over the internet, including Search Engine Marketing (SEO), Pay Per Click (PPC), Email Marketing, Online PR, Affiliate Marketing and more.

These aspects of online marketing are often grouped together for roles like “Online Marketing Executive” or “Digital Marketing Executive”, although each aspect of online marketing mentioned above is a specialisation that can be the sole focus of an individual’s job. You may find, for instance, jobs advertised for PPC specialists or Affiliate Marketing experts.

Below is an example of a job description and ad for an Online Marketing Executive. If you are interested in jobs like this, have a look at our latest online marketing jobs.

Online Marketing Executive We have a vacancy for an online marketing executive who has experience in SEO, PPC, email marketing, online PR, affiliates, forums, blogs and other relevant techniques of improving traffic.

Your role will entail planning, developing, implementing and managing campaigns. You will also have excellent verbal and written skills.

Job title
Online Marketing Executive
Job description
Working on SEO, PPC, email marketing and other types of online marketing campaigns. Be creative and strategise ongoing online marketing campaigns and deliver ideas & results to clients.
Salary
Negotiable depending on experience
Core requirements
• Excellent Skills in SEO, PPC, Email Marketing and other online marketing techniques such as video, social media, viral etc.
• Creative flair for developing online marketing strategies.
. Understand the importance of web design and development.
• Understand the importance of web usability, accessibility & standards.
Location
Our office is in London
Start date
ASAP

Marketing executive jobs are involved in promoting products, services or ideas through marketing campaigns. These types of jobs in marketing can be varied, but are also extremely challenging due to the range of working activities that are required. This marketing job description outlines what an executive marketing job entails. A large number of organisations, both private and public, have marketing departments that deal with the promotion of all types of business and product. As mentioned, marketing executive jobs incorporate a large variety of different tasks that include: •    Planning •    Advertising •    Public relations •    Event organising •    Development of products •    Distribution •    Research •    Sponsorship The work that this sort of marketing job involves generally includes: •    Networking and liaising with all stakeholders (customers, suppliers, partners etc.) •    Managing relationships with customers •    Reaching out to target audiences •    Placing advertisements through different media •    Producing marketing material such as leaflets, posters, flyers, DVDs and newsletters •    Reading and writing copy •    Working with designers and printers •    Arranging photo shoots •    Organising and attending conferences, exhibitions and seminars •    Finding sponsorship deals •    Carrying out market research •    Managing budgets •    Keeping an eye on the activity of your competitors •    Supporting and directing colleagues and employees

PR careers can be very vibrant, challenging and rewarding. Public relations jobs are concerned with overseeing how a company or a product is viewed by the general public and other businesses. Public relations jobs however can’t be done by everyone and there are a number of key skills and qualities required to really excel in PR jobs, to find out if you have these skills, read on. Skills For PR Careers

• PR careers require individuals that are highly motivated and target driven while at the same time able to work under pressure and to deadlines as the very nature of public relations jobs means that deadlines are often only around the corner. That said however flexibility is also required as things can change very quickly.

• To be successful in pubic relations jobs, you need to be a very confident and friendly person as you will be dealing with a huge range of different people on a daily basis therefore good communicative and interpersonal skills are essential. The key to PR jobs is to be able to form and maintain relationships with people.

• PR jobs make extensive use of conventional and new media to get their clients’ message out, it is therefore essential that you have a good knowledge of these industries so you can spot and pursue openings as they arise. The world of public relations jobs is constantly changing and the ability to think on your feet to react to unforeseen (good or bad) changes in circumstance is essential. Our Public Relations Jobs Description article explains PR careers in more detail.

• To be successful in PR careers you need to be IT capable and also work in a organised and methodical way to keep on top of the large amounts of work that may come your way. Writing press releases and other documents for the media is also part of public relations jobs so good written and spoken English skills are essential.

• Most people with PR jobs will have been through university and gained a relevant degree in media, marketing or similar. A degree may not be a necessity however and it is possible to start PR careers with A-levels or similar FE qualifications.

If you feel you have the skills for PR careers, you can search for a wide range of public relations jobs here on Simply Marketing.

PR jobs are concerned primarily with building an awareness and interest in a particular company or a product. There are many different jobs within PR careers but they all contribute to that general theme. Although public relations jobs are closely related to advertising, there is a difference in that those with public relations jobs focus on gaining free media exposure rather than directly paying for it. To find out more about PR jobs, read on. About PR Jobs

• Those with PR careers will become experts at managing public image and reception for client’s companies using a wide range of methods which can include press releases, internet campaigns, traditional media, charity endorsements etc.

• One of the keys to understanding how PR jobs work and to be successful in PR careers is to understand that public relations is a two way process and relies on the relationship between audience and client. Defending or promoting target audiences is often a good way to establish a relationship. PR careers also involve researching and reporting on target audience trends and reception to products, services etc.

• Day to day activities in public relations jobs can include writing press releases, liaising with the media via email, telephone or in person, researching and reporting on media findings to clients and managers as well as devising and overseeing new PR strategies. Market research is also a huge part of public relations jobs, as is event organising.

• To be successful in PR careers there are a number of key skills you need. For instance, public relations jobs require individuals that are very good at talking to all types of people, managing relationships and have the confidence and drive to explore new leads. It is vital for PR jobs that the individual is highly motivated and has the ability to work under pressure to deadlines. In terms of academic qualifications, a degree is often advantageous when finding PR jobs but depending on which public relations jobs you are applying for, good A-levels or other FE qualifications may suffice.

• PR careers can be very well paid once you have earned experience. Entry level PR jobs will pay between £14k and £17k per year while the most senior public relations jobs can easily earn upwards of £70k per year.

If you fell that PR careers are something that interests you, you can search for a wide range of public relations jobs here on Simply Marketing Jobs.

Market research jobs are in place to collect and analyse certain data and information for the benefit of businesses, charities and government organisations. Market research vacancies are most frequently found through specialist agencies that are set up to provide services to client organisations. However, marketing research jobs can also be found in house. The analysis of audience response and opinion is utilised to directly inform social, economic and political decisions. About Market Research Vacancies The kind of research conducted is used to benefit organisations and often target their products in a more effective way. It is not uncommon to find that marketing research jobs will work in one particular sector. By specialising in one area, their understanding of the client’s industry is increased. There are two types of research used in this type of job, with most researchers working in one of the other: •    Quantitative – using questionnaires to gather and analyse statistics •    Qualitative – understanding peoples’ attitudes and motivation through interviews and focus groups. Market Research Vacancies – The Work The work in market research jobs can vary greatly, but generally includes the following: •    Commissioning research and writing briefs •    Creating and distributing surveys/questionnaires •    Liaising with clients to agree on research projects •    Researching topics •    Managing budgets •    Moderating focus groups •    Conducting surveys •    Using statistical software •    Monitoring research progress •    Interpreting collected data to find patterns and solutions •    Creating reports and presenting the findings to clients •    Advising clients on how to utilise the information gathered form research

Nowadays the job of a web designer and a web developer are often merged and it is not uncommon to find that one person undertakes several roles within design jobs but technically speaking, a web designer is responsible for the appearance, layout and everything visual on a website whereas the web developer does the coding and technical aspects of making a website. To find out more about the design job of a web designer, read on. Web Designer – What to Expect

• With the continued widespread use of the internet, a company’s website is absolutely vital in terms of marketing and continuing the brand presence. It is the job of the web designer to design the website so it is not only visually pleasing but so that it projects the brand and appeals to the target audience.

• Strictly speaking, these design jobs are only concerned with the visual appearance and layout of a website so a web designer will have to be able to use programs such as Photoshop in particular but will also need to be able to use Dreamweaver and have an extensive knowledge of programming languages such as HTML, Java Script, CSS and possibly even Flash.

• As said, it is very common for these design jobs to cross over with developer jobs and a web designer may design and code an entire website. Even if the web designer is restricted to his traditional role, a comprehensive understanding of programming and coding is essential to be able to complete the design job with this in mind.

• A web designer will also have to carry out the design jobs whilst paying to attention to any potential server and browser issues that could hinder accessibility for certain users, therefore a knowledge of different servers and web browsers is essential. With the continued increase in internet speeds, knowledge of various multimedia and convergent technologies is also essential.

• A web designer needs to be able to work carefully and accurately under pressure as well as being able to produce work to deadlines. The web designer will need to work alongside other people with design jobs so good communicative and descriptive skills are essential.

• Generally, a web designer will have done a relevant Bachelors degree and will have a decent past portfolio of work to be able to showcase to employers. Salaries for these design jobs can vary but entry level applicants should expect to earn between £15k and £18k pa. While a more senior web designer could easily earn £25k+ pa.

You can search for various design jobs here on Simply Marketing Jobs.

Market research jobs entail the collection and analysis of information for organisations including businesses, charities and the government. Most of the time market research vacancies are found from specialist agencies that supply the service to their clients. However, it is also possible to find marketing research jobs within a company itself. By analysing the collected data and opinions of audiences, researchers inform social, economic and political decisions. If you are thinking of applying to market research vacancies, see the following guide for more information. Market Research Jobs It is common to find that marketing research jobs will work in one particular sector. By specialising in one area, their understanding of the client’s industry is heightened. There are two types of research used in this type of job, with most researchers working in one of the other: •    Quantitative – gathering and analysing statistics through the use of questionnaires •    Qualitative – understanding peoples’ attitudes and motivation through interviews and focus groups. Market Research Vacancies – The Work Involved The work in market research jobs can vary greatly, but generally includes the following: •    Liaising with clients to agree on research projects •    Researching topics •    Commissioning research and writing briefs •    Creating and distributing surveys/questionnaires •    Moderating focus groups •    Conducting surveys •    Using statistical software •    Monitoring research progress •    Interpreting collected data to find patterns and solutions •    Creating reports and presenting the findings to clients •    Advising clients on how to utilise the information gathered form research •    Managing budgets

Those with market research jobs are primarily concerned with using various market research methods to gain information about the current market that can be used to gain feedback on a previous product or service, improve an existing product or help to shape and develop a brand new product or service to be introduced. Many companies take market research very seriously as new products can cost serious amounts of money to introduce and this makes market research jobs some of the most important marketing jobs. To find out more about market research jobs, read on. Market Research Jobs Guide

• Market research jobs can involve a number of different methods that are used to gain the relevant information. Often these methods vary, depending on the type of market that is being researched.

• For instance, for an internet market, the majority of market research jobs will be involved with doing online surveys and probably more importantly analysing internet usage data which can be immensely powerful when it comes to determining the state of the market and how to best appeal to the market. This is termed as quantitative research.

• People that are good at these market research jobs often require excellent organisational and mathematical skills as well as a methodical approach to analysing data. The need to be able to recognise trends and then present these is essential.

• Many market research jobs are also concerned with what is known as qualitative research. Those with these marketing jobs will analyse their findings with regards to people’s attitudes and motivations to use a product. These market research jobs require people to conduct interviews (either in person on via telephone/online), focus groups and even observing people in certain situations such as in shops or their own home.

• Everyone with market researcher jobs require good interpersonal and communicative skills not only to be able to communicate with the subjects of market research but also to more senior market research staff to present findings. Motivation and confidence are highly sought after skills in all marketing jobs but certainly for marketing jobs.

• Senior market research jobs are concerned with coordinating the entire market research project and then implementing the findings into future marketing campaigns and products.

• Some market research jobs require very little in the way of experience or qualifications and can be carried out in the street or in call centres whereas market research analysts will have often gained a degree or other relevant qualification. Salaries for market research jobs vary but entry level marketing jobs can pay anywhere between £13k and £18k pa depending on the job role. Senior level market research jobs can pay £50k+.

You can search for a wide range of market research jobs on Simply Marketing Jobs.

Marketing PR jobs are concerned with increasing the mutual understanding between an organisation and the general public. PR careers are highly varied and sought after and marketing PR jobs can lead to a fantastic PR careers. To find out more about PR jobs and PR careers, read on. Your Guide To PR Careers

• Those with marketing PR jobs need to be highly motivated and driven; they also need to be very interested in current technology and spot new opportunities as they arise. The main ways that an organisation links to its market will be through a wide range of communications mediums. These can include ‘traditional’ media such as television, radio and print etc. as well as the new media campaigns that include internet and viral campaigns.

• Many PR jobs are concerned with determining the market before campaigns are launched and this can be done through various research methods including surveys, reactions to previous campaigns, interviews etc. For those looking for PR careers, these are usually the first marketing PR jobs that you will land.

• Other marketing PR jobs include managing product launches, attending conferences, arranging promo material, arranging sponsorship deals and even setting up charitable donations in order to promote the company’s image.

• Those who are looking into PR careers will require certain personal characteristics to enable them to be able to progress and find success. Confidence and motivation are essential for PR jobs, as are excellent organisational, time management, multitasking and communicative skills. Public speaking skills are essential for marketing PR jobs and so are good communicative and interpersonal skills.

• Generally, most entry level PR jobs will require a degree of equivalent qualifications and higher level marketing PR jobs will require plenty of relevant experience. Salaries for PR careers can be excellent and although entry level jobs will start at roughly £13k pa, people with senior marketing PR jobs and years of experience can easily earn £100k+pa.

You can search for a wide range of marketing PR jobs across all salary levels right here on Simply Marketing Jobs.

Public relations jobs manage the reputations of brands in a number of forms. The aim of this type of work is to influence the opinions and behaviour of the public in favour of their client. PR careers can entail numerous media and communication forms to manage and maintain positive reputations of an organisation, such as public bodies, services, businesses and charities. Marketing PR jobs often include the use of third party endorsements to target audiences and make sure that the link between the organisation and its public is kept strong. People in PR jobs also have to deal with stakeholders of a company to monitor their expectations and concerns. These findings are then presented to the management. Typical Work Involved Public relations jobs can be found in the private and public sectors. They can work in-house for a range of companies. The tasks expected can vary depending on the type of organisation you work for. Work could include: • Planning, developing and carrying out PR strategies • Liaising with the media, other organisations and spokespeople • Writing and distributing press releases to the right media • Analysing media coverage to gain an idea of public perception • Writing/editing in-house publications such as magazines, as well as writing speeches • Creating and supervising publicity campaign work such as brochures, handouts, leaflets, videos, photos and films • Coordinating photo opportunities • Organising events such as press conferences, exhibitions, open days and press tours • Keeping the organisation’s website up-to-date • Creating and managing sponsorship opportunities • Commissioning market research • Managing and turning around a crisis situation