According to DirectNews, businesses who want to keep up with their competitors need to move fast to establish strong mobile marketing strategies.

New figures published by ForeSee Results illustrates that an increasing number of consumers are using their mobile devices to shop.

Indeed, over 2010's festive period, 11 per cent of US consumers surveyed used their mobile to make a purchase, compared with just two per cent in 2009.

And with 26 per cent of respondents claiming they will be accessing retail sites in this way in the future and 33 per cent having done so during the Christmas season, the mobile marketing sector looks to be gaining strength.

Indicating the importance of mobile marketing to bricks-and-mortar businesses, the research also shows that 30 per cent of people who had a good experience when mobile shopping with a particular company would buy from them both online and offline.

Recent figures from comScore show that online spending hit a new high during 2010's holiday season, reaching $32.6 billion (£21.04 billion) between November and December.

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Online marketing jobs cover several aspects of marketing carried out over the internet, including Search Engine Marketing (SEO), Pay Per Click (PPC), Email Marketing, Online PR, Affiliate Marketing and more.

These aspects of online marketing are often grouped together for roles like “Online Marketing Executive” or “Digital Marketing Executive”, although each aspect of online marketing mentioned above is a specialisation that can be the sole focus of an individual’s job. You may find, for instance, jobs advertised for PPC specialists or Affiliate Marketing experts.

Below is an example of a job description and ad for an Online Marketing Executive. If you are interested in jobs like this, have a look at our latest online marketing jobs.

Online Marketing Executive We have a vacancy for an online marketing executive who has experience in SEO, PPC, email marketing, online PR, affiliates, forums, blogs and other relevant techniques of improving traffic.

Your role will entail planning, developing, implementing and managing campaigns. You will also have excellent verbal and written skills.

Job title
Online Marketing Executive
Job description
Working on SEO, PPC, email marketing and other types of online marketing campaigns. Be creative and strategise ongoing online marketing campaigns and deliver ideas & results to clients.
Salary
Negotiable depending on experience
Core requirements
• Excellent Skills in SEO, PPC, Email Marketing and other online marketing techniques such as video, social media, viral etc.
• Creative flair for developing online marketing strategies.
. Understand the importance of web design and development.
• Understand the importance of web usability, accessibility & standards.
Location
Our office is in London
Start date
ASAP

Market research jobs are in place to collect and analyse certain data and information for the benefit of businesses, charities and government organisations. Market research vacancies are most frequently found through specialist agencies that are set up to provide services to client organisations. However, marketing research jobs can also be found in house. The analysis of audience response and opinion is utilised to directly inform social, economic and political decisions. About Market Research Vacancies The kind of research conducted is used to benefit organisations and often target their products in a more effective way. It is not uncommon to find that marketing research jobs will work in one particular sector. By specialising in one area, their understanding of the client’s industry is increased. There are two types of research used in this type of job, with most researchers working in one of the other: •    Quantitative – using questionnaires to gather and analyse statistics •    Qualitative – understanding peoples’ attitudes and motivation through interviews and focus groups. Market Research Vacancies – The Work The work in market research jobs can vary greatly, but generally includes the following: •    Commissioning research and writing briefs •    Creating and distributing surveys/questionnaires •    Liaising with clients to agree on research projects •    Researching topics •    Managing budgets •    Moderating focus groups •    Conducting surveys •    Using statistical software •    Monitoring research progress •    Interpreting collected data to find patterns and solutions •    Creating reports and presenting the findings to clients •    Advising clients on how to utilise the information gathered form research

PR careers have become extraordinarily popular in the last decade or so, meaning the business has become highly competitive. Public relations jobs can entail a number of different responsibilities, but the aim is always the same: to manage and maintain the reputation of an organisation or brand. There are several routes into PR jobs, and this guide outlines some of the ways you can get yourself into the industry. Qualifications Although there are not strictly any set qualifications that are required to get most PR jobs, a degree or HND will help a lot. Traditionally, there have not been too many PR courses at degree level, however now that public relations jobs have become some of the most sought after positions for graduates, the opportunities to study it are increasing quickly. It is now possible to find whole degrees centred on PR, as well as modules in Media Studies specifically designed for this industry. Other relevant degrees that are useful in applications include: • Communications studies • Media studies • English or English lit. • Business/management studies • Marketing Postgraduate qualifications in PR could help but do not guarantee you entry into PR careers. It is worth considering the Chartered Institute of Public Relations (CIPR) who have introduced the Introductory Award in Public Relations. This is a great way of gaining valuable skills and qualifications. Experience Experience in the industry is always a plus when applying for public relations jobs, although be prepared to work for free. It is very rare to find paid work experience placements. Volunteering at local charities can be a great way of getting the right experience, including events planning, reaching out to media outlets and writing press releases. Charities are normally very happy to take on work experience due to low funding. Getting involved at university in the student paper or radio station is another way of landing yourself marketing PR jobs later on. This shows that you have taken an interest from as early as possible and that you have experience.

Public relations jobs manage the reputations of brands in a number of forms. The aim of this type of work is to influence the opinions and behaviour of the public in favour of their client. PR careers can entail numerous media and communication forms to manage and maintain positive reputations of an organisation, such as public bodies, services, businesses and charities. Marketing PR jobs often include the use of third party endorsements to target audiences and make sure that the link between the organisation and its public is kept strong. People in PR jobs also have to deal with stakeholders of a company to monitor their expectations and concerns. These findings are then presented to the management. Typical Work Involved Public relations jobs can be found in the private and public sectors. They can work in-house for a range of companies. The tasks expected can vary depending on the type of organisation you work for. Work could include: • Planning, developing and carrying out PR strategies • Liaising with the media, other organisations and spokespeople • Writing and distributing press releases to the right media • Analysing media coverage to gain an idea of public perception • Writing/editing in-house publications such as magazines, as well as writing speeches • Creating and supervising publicity campaign work such as brochures, handouts, leaflets, videos, photos and films • Coordinating photo opportunities • Organising events such as press conferences, exhibitions, open days and press tours • Keeping the organisation’s website up-to-date • Creating and managing sponsorship opportunities • Commissioning market research • Managing and turning around a crisis situation

Wherever you are in your career, London School of Marketing can help you develop the latest skills and get industry-relevant qualifications. Read more about joining the UK's leading provider of CIM and CAM qualifications.
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