New figures published by ForeSee Results illustrates that an increasing number of consumers are using their mobile devices to shop.

Indeed, over 2010’s festive period, 11 per cent of US consumers surveyed used their mobile to make a purchase, compared with just two per cent in 2009.

And with 26 per cent of respondents claiming they will be accessing retail sites in this way in the future and 33 per cent having done so during the Christmas season, the mobile marketing sector looks to be gaining strength.

Indicating the importance of mobile marketing to bricks-and-mortar businesses, the research also shows that 30 per cent of people who had a good experience when mobile shopping with a particular company would buy from them both online and offline.

Recent figures from comScore show that online spending hit a new high during 2010’s holiday season, reaching $32.6 billion (£21.04 billion) between November and December.

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These aspects of online marketing are often grouped together for roles like “Online Marketing Executive” or “Digital Marketing Executive”, although each aspect of online marketing mentioned above is a specialisation that can be the sole focus of an individual’s job. You may find, for instance, jobs advertised for PPC specialists or Affiliate Marketing experts.

Below is an example of a job description and ad for an Online Marketing Executive.

If you are interested in jobs like this, have a look at our latest online marketing jobs.

Online Marketing Executive
We have a vacancy for an online marketing executive who has experience in SEO, PPC, email marketing, online PR, affiliates, forums, blogs and other relevant techniques of improving traffic.

Your role will entail planning, developing, implementing and managing campaigns. You will also have excellent verbal and written skills.

Job title
Online Marketing Executive
Job description
Working on SEO, PPC, email marketing and other types of online marketing campaigns. Be creative and strategise ongoing online marketing campaigns and deliver ideas & results to clients.
Salary
Negotiable depending on experience
Core requirements
• Excellent Skills in SEO, PPC, Email Marketing and other online marketing techniques such as video, social media, viral etc.
• Creative flair for developing online marketing strategies.
. Understand the importance of web design and development.
• Understand the importance of web usability, accessibility & standards.
Location
Our office is in London
Start date
ASAP

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Market research jobs

About Market Research Vacancies
The kind of research conducted is used to benefit organisations and often target their products in a more effective way. It is not uncommon to find that marketing research jobs will work in one particular sector. By specialising in one area, their understanding of the client’s industry is increased. There are two types of research used in this type of job, with most researchers working in one of the other:
•    Quantitative – using questionnaires to gather and analyse statistics
•    Qualitative – understanding peoples’ attitudes and motivation through interviews and focus groups.

Market Research Vacancies – The Work
The work in market research jobs can vary greatly, but generally includes the following:
•    Commissioning research and writing briefs
•    Creating and distributing surveys/questionnaires
•    Liaising with clients to agree on research projects
•    Researching topics
•    Managing budgets
•    Moderating focus groups
•    Conducting surveys
•    Using statistical software
•    Monitoring research progress
•    Interpreting collected data to find patterns and solutions
•    Creating reports and presenting the findings to clients
•    Advising clients on how to utilise the information gathered form research

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PR careers have become extraordinarily popular in the last decade or so, meaning the business has become highly competitive. Public relations jobs can entail a number of different responsibilities, but the aim is always the same: to manage and maintain the reputation of an organisation or brand. There are several routes into PR jobs, and this guide outlines some of the ways you can get yourself into the industry.

Qualifications

Although there are not strictly any set qualifications that are required to get most PR jobs, a degree or HND will help a lot. Traditionally, there have not been too many PR courses at degree level, however now that public relations jobs have become some of the most sought after positions for graduates, the opportunities to study it are increasing quickly. It is now possible to find whole degrees centred on PR, as well as modules in Media Studies specifically designed for this industry. Other relevant degrees that are useful in applications include:

• Communications studies

• Media studies

• English or English lit.

• Business/management studies

• Marketing

Postgraduate qualifications in PR could help but do not guarantee you entry into PR careers. It is worth considering the Chartered Institute of Public Relations (CIPR) who have introduced the Introductory Award in Public Relations. This is a great way of gaining valuable skills and qualifications.

Experience

Experience in the industry is always a plus when applying for public relations jobs, although be prepared to work for free. It is very rare to find paid work experience placements. Volunteering at local charities can be a great way of getting the right experience, including events planning, reaching out to media outlets and writing press releases. Charities are normally very happy to take on work experience due to low funding.

Getting involved at university in the student paper or radio station is another way of landing yourself marketing PR jobs later on. This shows that you have taken an interest from as early as possible and that you have experience.

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Public relations jobs manage the reputations of brands in a number of forms. The aim of this type of work is to influence the opinions and behaviour of the public in favour of their client. PR careers can entail numerous media and communication forms to manage and maintain positive reputations of an organisation, such as public bodies, services, businesses and charities.

Marketing PR jobs often include the use of third party endorsements to target audiences and make sure that the link between the organisation and its public is kept strong. People in PR jobs also have to deal with stakeholders of a company to monitor their expectations and concerns. These findings are then presented to the management.

Typical Work Involved

Public relations jobs can be found in the private and public sectors. They can work in-house for a range of companies. The tasks expected can vary depending on the type of organisation you work for. Work could include:

• Planning, developing and carrying out PR strategies

• Liaising with the media, other organisations and spokespeople

• Writing and distributing press releases to the right media

• Analysing media coverage to gain an idea of public perception

• Writing/editing in-house publications such as magazines, as well as writing speeches

• Creating and supervising publicity campaign work such as brochures, handouts, leaflets, videos, photos and films

• Coordinating photo opportunities

• Organising events such as press conferences, exhibitions, open days and press tours

• Keeping the organisation’s website up-to-date

• Creating and managing sponsorship opportunities

• Commissioning market research

• Managing and turning around a crisis situation

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Wherever you are in your career, London School of Marketing can help you develop the latest skills and get industry-relevant qualifications. Read more about joining the UK’s leading provider of CIM and CAM qualifications.

London School of Marketing is one the UK’s largest and most successful providers of marketing courses leading to CIM Professional qualifications. With industry validated programmes in marketing, communications and media, London School of Marketing provides a wide range of opportunities for you to develop your knowledge and status in these key professional disciplines.

Professional Courses:

CIM Introductory Certificate in Marketing
CIM Professional Certificate in Marketing
CIM Professional Diploma in Marketing
Chartered Postgraduate Diploma in Marketing
CAM Diploma in Marketing Communications
CAM Diploma in Digital Marketing
CAM Diploma in Managing Digital Media

Flexible Study Modes:

Full-time
Day release
Part-time evenings
Part-time Saturdays
LSM Online (distance learning)
Or, a convenient mix of the above!

Convenient Study Locations:

Imperial College London (South Kensington)
British Bankers Association (City of London)
University College London (188 Tottenham Court Road)
Birkbeck College London (Russell Square)
King’s College London (Waterloo)
LSM Online (distance learning)

Course Start Dates:

Courses at London School of Marketing start every September and February and LSM Online has monthly start dates.

For detailed course specific information including timetables, fees and enrolment procedures, please visit http://www.londonschoolofmarketing.com/ or www.lsmonline.com.

Alternatively, you are most welcome to contact the LSM Admissions Team by emailing info@londonschoolofmarketing.com / info@lsmonline.com or by calling directly on 02075944787. We sincerely look forward to hearing from you and welcoming you to LSM!

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Looking to advertise?

If you would like to receive information about opening an account with Simply Marketing Jobs to advertise an unlimited amount of courses on your own dedicated page please contact us via the details below.

Email: info@simplymarketingjobs.co.uk

Tel: 01772 639034

Current Advertisers

Already advertising courses with us? Use the button below to login.

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Progress your career in public relations and communications with the LSPR ITOL-Approved Diploma: An Integrated Approach to Public Relations Course

About LSPR

LSPR has been established since 1992 and has an excellent reputation in the UK and internationally – we are offer the Diploma course in 16 countries worldwide. LSPR is the partner company to the long-established London School of Publishing (est. 1984).

Location:

LSPR has two central London locations, one in Notting Hill Gate and the other in Kensington. The part-time course takes place at our premises in Notting Hill Gate (few seconds from Notting Hill Gate tube station) and the full-time course takes place at our premises in Kensington Church Street (5 minutes walk from Notting Hill Gate tube station).

ITOL-APPROVED PROFESSIONAL DEVELOPMENT Diploma course:

The ITOL-APPROVED Professional Development Diploma course focuses on development in following key areas:

- Branding and Brand Management
- Strategy & Planning
- Reputation Management
- Issues and Stakeholder Analysis
- Crisis & Risk Management
- Corporate Social Responsibility
- Corporate Identity
- Sponsorship & Event Management
- Internal Communications
- Media Relations (including Press Release Writing & planning Media Campaigns)
- Uses of Social Networking
- Media Evaluation

COURSE STRUCTURE:

The course is offered as either a two-week day programme, (with the exam taking place a week later to completion of the training), or as an evening course, one evening per week, over fifteen weeks.

The training will consist of 30 hours of classes during the two-week course or over 15 weeks with two-hour classes per session (6.30pm – 8.30pm). The sessions are organized as a series of lectures, interspersed with guest speakers, class discussions and group exercises. Training is carried out by industry experts and PR practioners.

The course is assesed with a two-hour examination, a couple of mini-assessments and a final project (submitted 3 weeks after completing the training).

Who is the course suitable for:

The course is suitable for anyone wishing to gain further understanding of Public Relations and Integrated Marketing Communications. The content is up-to-date and reflects current changes taking place in the industry. Previous LSPR delegates have found the course to offer them thorough grounding in the latest concepts in PR and as a result have opened career doors for them. Those sponsored by empoyers have often found the training results in promotion and career progression.

Start Dates:

Part-time Diploma: Wednesday 21st October 2009
Full-time Diploma: Monday 16th November 2009

Booking online: you can complete and submit your online enrolment form and we will be in touch with you soon after.

Full details are available on the LSPR web site: www.lspr-education.com – any one wishing to come in for a meeting to discuss the course are most welcome, please make an appointment to meet with the course Director: 00 44 207 221 3399.

We look forward to hearing from you and welcoming you to LSPR.

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Helping managers motivate their people to higher levels of performance

At last an alternative to constantly having to tell people what to do and how to do it!

With just 2 days of coaching skills training you can start transforming your team’s results from the day you get back to work.

Somebody once told me that all work problems are people problems in the end and I’ve yet to work with anyone who doesn’t see at least some truth in that.

Having responsibility for other people’s performance and results at work is not easy. You have to allocate tasks and supervise the work, but you also have to motivate people, build relationships, manage change, solve conflicts and deal with a host of other problems that leading people presents.

It’s difficult to find the time to do your own work and you end up wishing that you’d never been promoted in the first place!

The good news is that a coaching approach provides an antidote to all this and that coaching is actually a simple set of concepts to learn. Managers who adopt a coaching approach are not plagued by these problems anymore. They get the work done and develop their people at the same time so that the quality of work and the quality of working life are both improved. Managers with coaching skills training have productive, honest relationships with their people where problems can be aired and innovative ideas expressed without fear of looking foolish. Managers who coach become the envy of their colleagues stuck in the dark ages of command and control.

I have spent the last 15 years providing coaching skills training having discovered how useful coaching skills can be as a manager myself. I would love to teach you the skills too!

Our main course is called Coaching at Work. By attending our course you’ll learn:

• How to increase motivation (without having to pay more)
• How to help people thrive in times of change
• How to overcome self-generated barriers to success
• A structured approach to enable people to move from knowing what they need to do to being able to do it
• A practical coaching model that you can use straight away
• How asking questions solves more problems than giving advice
• The 3 key principles that guarantee results
• The Coaching ARROW. A proven framework for successful performance
• How to coach for high performing teams
• How to balance the roles of manager and coach
• The hidden benefits that will give you even more success

…and much, much more

Next Open Course

8th – 9th December

Longhirst Hall, Morpeth, Northumberland

The course starts at 9am on the first day and will finish by 5pm on the second. Full details will be sent to you on booking.
The programme is participative and interactive and includes some light physical activity.
Nothing to worry about though as these pictures prove!

Imagine one of your team sits down across your desk and with a weary sigh begins to outline the latest problem.

Following our coaching skills training you’ll now have a method for guiding that person to come up with their own solution so that you don’t have to be involved and they get to develop new skills.

Imagine it’s appraisal time and you’ve got to sit down with your worst performing team member. After our coaching skills training you’ll be able to gradually develop that person into one of your stars.

Imagine what a highly coached and capable team can do for profits, customer relations, quality and innovation.

We know that all of these things become easy once you know how to coach, but don’t just take our word for it…

"Very pleased I had the opportunity to attend as I was starting to lose focus of what my aim was. The coaching skills training has got me firing on all four cylinders again and I honestly believe that the course will have a massive impact on the way I manage. During day 1 a couple of fresh ideas were brought to my attention which I put into force on a text to my ASM’s. The impact it created was immeasurable."

Jamie Keeling, Branch Manager, Scottish & Southern Energy

"It was refreshing to have a programme delivered in such a way that not only made it interesting, relevant and useful and which made you truly think and reflect on what you have done and how you’re going to do it differently in the future."

Jac Ingram, Director of Business Operations, NCfE

You can’t get these secrets at any other course or programme

The market for coaching skills training is polarized. You either get offered a one-day seminar which you can expect to mean about 200 people squashed into a hotel and subjected to hundreds of PowerPoint slides, or degree level programmes lasting weeks and costing thousands.

Our offer is unique. We have distilled 15 years of coaching experience into 2-days. What’s more, everything we talk about is rooted in the world of work. You won’t have to translate messages from the worlds of sport or entertainment and make them fit your circumstances. We understand your circumstances!

“Okay, okay. How much?”

What is it worth to you to be happy and motivated in your management role again? How much would your organization save from the reduction in sickness absence and absenteeism your coaching approach will achieve? How much would just a 1% improvement in sales or costs contribute to the bottom line? It’s impossible to put a price on returns like this, but I know they’re achievable and you can expect them when you attend our course.

And the price…

Well, pay on line for just £750 + VAT per person (Total £862.50)

To discuss block bookings, in-house courses or to arrange to pay offline please contact Carol Emmerson on 0191 516 6237 or carol@mattsomers.com

The price includes all materials (see preview to the right) and refreshments plus dinner, bed and breakfast for one night.

Special bonus for your quick action

As well as the cost savings outlined above, I will send a FREE copy of my book Coaching at Work to the first 8 people to sign up. This is the hardback edition and is worth £25.

The book is the ideal accompaniment to the face to face training with loads of additional hints and tips to help you learn and embed your coaching skills.

We know security is probably one of the most significant concerns for both seller and buyer during an online transaction. In reality, an online transaction is probably more secure than a card transaction in a shop or conducted over the telephone or by fax, as the information transmitted online is strongly encrypted using complicated logarithm combinations. We use the WorldPay payment system as it uses a combination of both established and innovative techniques to ensure the security and integrity of all sensitive data. Furthermore, their certified web servers ensure that both seller and buyer can be confident that nobody can impersonate WorldPay to obtain confidential information.

I believe that our coaching skills training programme is the best available in the market.

In fact, I’m so confident that I’m also going to throw in a

Lifetime Guarantee

I’ve been doing this a long time and know that when people consistently apply what they’ve learnt in the way they were taught on the course, results improve.

If you find this is not the case for you, then just drop me a line and I will issue you a 100% refund; no questions asked.

Look at it this way. £750 is a drop in the ocean compared to the missed opportunities, stress and aggravation that a poorly coached team creates.

You really can’t afford not to attend Coaching at Work!

I urge you to take action right now and book your place on this programme. Trust me; coaching is the vital management skill you need for the future with many job adverts now listing it as an absolute necessity.

Yours Sincerely,

P.S. If you don’t take this opportunity to attend, what will you do?

How will you deal with people who you know have plenty of ability but just can’t seem to produce results?

How will you deal with those members of your team who used to be really good performers but now just seem to coast?

How will you help your team cope with a world of work that is changing at a faster rate than ever before?

How will you raise motivation when you arrive on a Monday morning to a sea of sullen faces?

In a few weeks from now you could be tackling all of these issues with a whole new energy. Or you could be exactly where you are right now, still asking yourself these questions. Don’t let this opportunity pass you by.

The Old Brewery,Castle Eden, County Durham, TS27 4SU
T: +44(0)1429 839 266| www.mattsomers.com

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