According to DirectNews, businesses who want to keep up with their competitors need to move fast to establish strong mobile marketing strategies.

New figures published by ForeSee Results illustrates that an increasing number of consumers are using their mobile devices to shop.

Indeed, over 2010's festive period, 11 per cent of US consumers surveyed used their mobile to make a purchase, compared with just two per cent in 2009.

And with 26 per cent of respondents claiming they will be accessing retail sites in this way in the future and 33 per cent having done so during the Christmas season, the mobile marketing sector looks to be gaining strength.

Indicating the importance of mobile marketing to bricks-and-mortar businesses, the research also shows that 30 per cent of people who had a good experience when mobile shopping with a particular company would buy from them both online and offline.

Recent figures from comScore show that online spending hit a new high during 2010's holiday season, reaching $32.6 billion (£21.04 billion) between November and December.

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