Those with market research jobs are primarily concerned with using various market research methods to gain information about the current market that can be used to gain feedback on a previous product or service, improve an existing product or help to shape and develop a brand new product or service to be introduced. Many companies take market research very seriously as new products can cost serious amounts of money to introduce and this makes market research jobs some of the most important marketing jobs. To find out more about market research jobs, read on.

Market Research Jobs Guide

• Market research jobs can involve a number of different methods that are used to gain the relevant information. Often these methods vary, depending on the type of market that is being researched.

• For instance, for an internet market, the majority of market research jobs will be involved with doing online surveys and probably more importantly analysing internet usage data which can be immensely powerful when it comes to determining the state of the market and how to best appeal to the market. This is termed as quantitative research.

• People that are good at these market research jobs often require excellent organisational and mathematical skills as well as a methodical approach to analysing data. The need to be able to recognise trends and then present these is essential.

• Many market research jobs are also concerned with what is known as qualitative research. Those with these marketing jobs will analyse their findings with regards to people’s attitudes and motivations to use a product. These market research jobs require people to conduct interviews (either in person on via telephone/online), focus groups and even observing people in certain situations such as in shops or their own home.

• Everyone with market researcher jobs require good interpersonal and communicative skills not only to be able to communicate with the subjects of market research but also to more senior market research staff to present findings. Motivation and confidence are highly sought after skills in all marketing jobs but certainly for marketing jobs.

• Senior market research jobs are concerned with coordinating the entire market research project and then implementing the findings into future marketing campaigns and products.

• Some market research jobs require very little in the way of experience or qualifications and can be carried out in the street or in call centres whereas market research analysts will have often gained a degree or other relevant qualification. Salaries for market research jobs vary but entry level marketing jobs can pay anywhere between £13k and £18k pa depending on the job role. Senior level market research jobs can pay £50k+.

You can search for a wide range of market research jobs on Simply Marketing Jobs.

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