84% of people with careers in marketing feel that their achievements have an impact on the broader success of businesses according to a survey by recruitment specialists Robert Walters.

The survey showed that marketers were second only to those in HR (86%) in terms of feeling that their achievements have an impact on the wider success of a business, and level with those in IT and the Public Sector.

The 2011 Career Insights Survey also showed that only 30% of those with careers in marketing believe they should change jobs every one to three years, compared to 50% of public sector workers.

According to the survey, 27% of marketers sometimes or always work weekends, and that 24% of marketing professionals work 50 hours + per week.

Nick Dunnett, Managing Director of London Contract Recruitment at Robert Walters, says: “The survey results are interesting and reflect the pressure teams and departments are currently under with rising workloads. Perhaps for this reason, we are finding that work-life balance is becoming an increasingly important factor for professionals looking to move jobs.

“While people are prepared to put up with isolated peaks in workload for the good of their career and generally accept it as part and parcel of the job requirement, few are willing to work all hours of the day for extended periods. Employers that recognise this when recruiting are currently able to secure extremely talented people.”

Marketers were also the most willing to use social networking sites when looking for a new job. The survey from Robert Walters showed that 73% of those with careers in marketing use social networks when looking for a new job, with those in the public sector being the least likely (21%).

Full results of the Robert Walters Career Insights Survey 2011.

Photo: Images of Money

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Facebook currently has 800m users, which is slightly more users than those on the internet in early 2004, according to data from Internet World Stats.

For marketeers, the importance of the Facebook as a tool to engage those already online is highlighted in an article by Read Write Web.

According to Read Write Web, active Facebook users make up about 38% of the entire internet population – with the number of internet users in Europe comprising 727m and and Asia 922m.

Visit the Read Write Web.com website for the full story.

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The number of marketing jobs in the UK has risen to a higher level than before the recession hit the sector in 2008, boosted by demands for digital, according to Marketing Week.

More than 94,000 new marketing jobs have been created since 2007, representing a 20% increase in the total number of marketers in the country.

The data was gathered from a report from marketing recruiter EMR, which also used data from the Office for National Statistics.

Visit the Marketing Week website for the full story.

Photo by theogeo.

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Want to learn marketing tips from the best? Then follow them on Twitter.

We’ve compiled a top ten list of the best communications professionals on the social media site. These tweeters are not only a great resource for article links and news, but they also provide good advice and post thought-provoking comments.

1. Barbara Gibson: @Barb_G: A highly knowledgeable  global PR/Communication professional with more than 20 years’ experience, and former Chair of the International Association of Business Communicators (IABC). Her tweets are insightful and thought-provoking.  “Message to David Cameron: what needs to change about UK culture isn’t at gang-level, it’s at leader level.”

2. Neville Hobson: @jangles: A communicator, blogger and podcaster – he was an early adopter of the web as a form of communication marketing. Follow for tech-based communications news. “Jobs questioned authority all his life, book says. I ordered the Kindle edition, auto-downloading.”

3. David Meerman Scott: @dmscott: Marketing strategist, keynote speaker, and author of The New Rules of Marketing & PR and Real-Time Marketing & PR. Great for little sound bites of advice.  “On the web, you are what you publish. If you publish great content, then on the web you are great. If you publish nothing…”

4. Joel Comm: @joelcom: A self-named social media expert. Follow him for a lighter and more humorous touch to marketing tweeting. “All things being equal, which is your desert island social media site? Facebook, Twitter, G+ or LinkedIn?”

5. Peter Shankman: @petershankman: An author, entrepreneur and speaker, recognised worldwide for new ways of thinking about Social Media, PR, marketing, advertising, and customer service. “Any form of marketing is effective if your customers believe that the benefits of being marketed to outweigh the annoyances.”

6. Bryan Eisenberg: @TheGrok: Marketing optimisation expert, keynote speaker, columnist and author.  He posts lots of links to great internet marketing articles. “How to Optimise 7 Popular Social Media Profiles for SEO”

7. Steve Crescenzo: @Crescenzo: Owner of Crescenzo Communications, blogger and podcaster, Steve tweets about conferences and news from the inside. “For those who seem to think that “corporations” have become the root of all evil, remember that Steve Jobs headed one of the biggest ones”

8. Kellye Crane: @KellyeCrane : PR / Social Media consultant. Kelly posts solid life and business advice “You have mad #PR skills, right? Sometimes you have to put them to good use…for yourself.”

9. Shel Holtz: @shelholtz: Principal of Holtz Communication + Technology, with nearly 35 years of organisational communications experience. Follow Shel for up-to-the-minute news from the marketing world. “Here’s the content summary for FIR #620, which was just posted: New FIR content posted: Speakers & Speeches Google+…”

10.Ed Dale: @Ed_Dale: Founder of The Challenge, Marketing Expert.  Ed comments on social media technology. “So last century – last night I received my first newsstand delivery on my IPad – every bit as magical as I expected”

Pictured David Meerman Scott, marketing strategist and keynote speaker. Photo by SESConferenceSeries

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Applying for your first marketing job will set you on your way to building a career in marketing, but this career will bring with it many choices along the way.

Marketing jobs are varied, as marketing is a field comprised of many different facets and career paths.  The uniting factor in all marketing roles is the sense of ownership the marketing executive takes over the product being promoted. You also need to be able to understand your client’s needs and reflect this understanding in your marketing strategy. It is because of the wide variety of options in communicating with clients that doors are opened in a marketing career.

Marketing is what comes between product development and sales. As a marketing executive your job will be to take a possibly ordinary product and add value to it by applying a brand identity. Activities common in marketing jobs include advertising, public relations, media and sales strategy. The aim of all of these activities is to create, manage and grow a company’s brands.

The goal of the marketing professional is to get customers to focus on the brand value, thereby taking more into consideration than simply the price and function of a particular product. In order to do this the marketing strategy you come up with must be well researched in order to understand the desires, preferences and limitations of your target group of customers.

Because marketing as a process is invaluable to every company and industry, there are endless opportunities and career choices when choosing a career track in marketing.

You can search for marketing jobs in the following categories:

Market research jobs

Branding jobs

Advertising jobs

Sales promotions jobs

PR jobs

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Those with market research jobs are primarily concerned with using various market research methods to gain information about the current market that can be used to gain feedback on a previous product or service, improve an existing product or help to shape and develop a brand new product or service to be introduced. Many companies take market research very seriously as new products can cost serious amounts of money to introduce and this makes market research jobs some of the most important marketing jobs. To find out more about market research jobs, read on.

Market Research Jobs Guide

• Market research jobs can involve a number of different methods that are used to gain the relevant information. Often these methods vary, depending on the type of market that is being researched.

• For instance, for an internet market, the majority of market research jobs will be involved with doing online surveys and probably more importantly analysing internet usage data which can be immensely powerful when it comes to determining the state of the market and how to best appeal to the market. This is termed as quantitative research.

• People that are good at these market research jobs often require excellent organisational and mathematical skills as well as a methodical approach to analysing data. The need to be able to recognise trends and then present these is essential.

• Many market research jobs are also concerned with what is known as qualitative research. Those with these marketing jobs will analyse their findings with regards to people’s attitudes and motivations to use a product. These market research jobs require people to conduct interviews (either in person on via telephone/online), focus groups and even observing people in certain situations such as in shops or their own home.

• Everyone with market researcher jobs require good interpersonal and communicative skills not only to be able to communicate with the subjects of market research but also to more senior market research staff to present findings. Motivation and confidence are highly sought after skills in all marketing jobs but certainly for marketing jobs.

• Senior market research jobs are concerned with coordinating the entire market research project and then implementing the findings into future marketing campaigns and products.

• Some market research jobs require very little in the way of experience or qualifications and can be carried out in the street or in call centres whereas market research analysts will have often gained a degree or other relevant qualification. Salaries for market research jobs vary but entry level marketing jobs can pay anywhere between £13k and £18k pa depending on the job role. Senior level market research jobs can pay £50k+.

You can search for a wide range of market research jobs on Simply Marketing Jobs.

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