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about 1 month ago
Leighton Taylor Consulting
Salary: £33000 - £38000 per annum
Location: Berkshire
Job type: Permanent
Business sector: B2B
Contact: Colette Norfolk
Sector: Professional/Business Services
Category: Brand Management Jobs, Marketing Communications Jobs, Campaign Management Jobs, Marketing Manager

A leading accountancy firm are looking for a commercially astute Associate Marketing Manager or Senior Executive to join their dynamic Marketing team. The Marketing team is the perfect balance of strategic thinking and 'roll your sleeves up' marketing tactics. The role holder will based in the firm's Reading office.

You will collaboratively develop a strategic business development and marketing plan for the Reading office and one of the firm's central profit centres, and successfully implement the plans ensuring deadlines and budgets are adhered to and that objectives and activity are consistent with the firm's overall strategy. The Associate Marketing Manager or Senior Executive will also be instrumental in developing and implementing a strategic business development and marketing plan for the new Bristol office. You will develop and implement co-ordinated marketing and BD campaigns using the full marketing mix and research and identify suitable target audiences and build prospect lists. In addition you will develop and enhance the profile and brand in market sectors, working collaboratively with other team members to identify and develop cross-selling opportunities and generate ideas for topics of communication through service and sector knowledge. You will use analytics to assess campaign success and inform future marketing activity, produce compelling communication messages, and coach partners and senior staff on business development including persuasion, negotiation and presenting. You will work with fee earners to help them build and progress their own personal pipeline and assist with client retention and client care strategies and proposals and tenders.

You must be a team player with the right skills, experience and personality. Effective with your time, proactive, accountable and intuitive is a must, alongside proven relevant delivery of the full marketing mix in a professional services environment. The Associate Marketing Manager or Senior Executive will have a degree and ideally a CIM qualification. Candidates must have the ability to manage projects simultaneously, often with critical deadlines, have good communication, persuasion and motivational skills, strong IT skills, particularly Microsoft Office, CRM databases, email marketing tools and website content management systems.

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