Brand Activation Manager
£35,000 – £40,000 plus benefits
We have a strong communications focused activation role for a classic FMCG brand on offer here. You will be targeted on developing the brand personality, maximising awareness and driving retail, shopper and consumer engagement. You will write the brand operating plan defining marketing initiatives, develop the media strategy and integrated marketing programmes to take the brand to the consumer. You will measure media efficiency, brand health and the effectiveness of shopper and retailer activity.
Our Ideal Candidate
You must have a solid grounding in consumer marketing, ideally with an FMCG background. You must have media planning experience, (specifically press and OOH rather than TV), and be comfortable writing brand activation plans. You will be a strong, collaborative individual, positive in approach with experience managing agency relationships.
A small entrepreneurial classic FMCG business which allows plenty of opportunity to have your voice heard, challenge how things are being done, and within an industry that has seen some significant and game changing innovation in recent years. If you embrace fresh challenges and are comfortable with change this could be a great move for you. They are based in Rochester, Kent, around a 30 minute train journey from St Pancras, London.
The Tarsh Partnership is committed to finding the right roles for talented candidates. We are a leading name in marketing recruitment and have significant marketing recruitment experience working with brand management, communications, category management and insight / research specialists. If you would like to discuss this role, or any other roles that might be suitable, please e-mail or call one of the team now.
If you don’t feel this role is quite right for you but think you know someone who might be suitable do please pass this advert on. We do offer a recommend a friend scheme and you could receive £200 of John Lewis vouchers should your recommended friend be offered and accept the role.