Cambridge Education Group is seeking to appoint a Brand and Content Journalist who will create content for CSVPA, from the promotional written form to visual formats, and will create brand visibility through its dissemination across a variety of media and social platforms. Reporting to the Head of Marketing, CSVPA, they will work closely with the Head of School and college team, capturing in-college activity to create dynamic, intriguing content that will build the school’s profile at a local, national and international level. The post holder will also provide support to the Head of Marketing, CSVPA, particularly in the production and management of marketing collateral.
About our client
Cambridge School of Visual and Performing Arts (CSVPA) is one of the UK’s leading providers of Art & Design, Drama and Music pathway and degree programmes.
The school provides a unique and highly personalised atelier method of learning, creating an environment in which to nurture, educate and encourage creative individuals. Over the last 30 years they have increased their portfolio to include Degrees and a Master's and established links with leading companies including Hearst Magazines, publishers of ELLE, ELLE Decoration, Harper's Bazaar, Esquire and Cosmopolitan. They have given students the skills and confidence necessary to progress into careers in the global creative industries.
A dynamic new phase of development is now opening for the school under the leadership of its highly experienced new Head of School, who joined in July 2017. The Head of Marketing will make a major contribution to taking the college forward in an exciting new direction and will play a key role in shaping its future.
CSVPA is part of Cambridge Education Group, which has been delivering the highest quality academic, creative and English language programmes since 1952, preparing thousands of students to progress onto the world’s leading universities.
The Group operates under four different brands: Cambridge School of Visual & Performing Arts (CSVPA); CATS College – high schools in Cambridge, Canterbury and London, and Boston, USA; ONCAMPUS– teaching foundation courses to university degrees on campuses in the UK, USA and mainland Europe; and Stafford House – year-round English Language schools in Brighton, Canterbury, London and USA, and Study Holiday centres across the UK and the USA for juniors. Whatever students aspire to, whichever college, school or centre they choose, Cambridge Education Group promises excellent teaching, premium facilities and the personal service our students demand.
CEG is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. The Company also expects all staff and volunteers to share the Company’s commitment to Equal Opportunities within the workplace.
About the role
Brand content creation
To create content for CSVPA, from the promotional written form to visual formats: content which is appropriately targeted to intrigue, motivate and interest the college’s diverse range of audiences – from students and their parents and agents to the creative industries; education specialists and press to local and national media.
To form strong relations with staff teams at CSVPA to ensure in-college activities are captured, in words, photos and videos, for use across all marketing channels.
To give particular focus to the creation of content to drive press (local and national) coverage and thereby grow brand awareness.
To build strong relationships with local and appropriate national media.
To create brand visibility through the dissemination of content across a variety of different media and social platforms.
To maintain the brand website, update programme changes, launch new products and publish news articles.
To grow a large number of followers in the school’s social media accounts by devising and implementing appropriate strategies.
To work with the college to create a twice-termly newsletter, intended particularly to engage, parents, agents and prospective students.
Production and management of marketing materials
To support the CSVPA Head of Marketing in the production of all marketing materials and to ensure that the annual cycle of marketing collateral and activities is delivered.
To work closely with the CSVPA sales team to support their recruitment efforts.
To manage the stock of marketing collateral and co-ordinate the process for delivery of new materials from the printer to the distribution company.
To update and manage sharefile, ISSU, the Agent Portal and Online Marketing Ordering system to ensure the latest materials are available for our sales team and agents to access.
Working closely with the UCAS Officer, to create and produce material to support the global and regionalised results and destinations.
To work with the Head of School or her delegate to improve the look and feel of the college and its buildings through the use of relevant images
To manage and co-ordinate all pre-arrival information and student handbooks for each course
The post holder will be creative and self-motivated, with an eye for a great story and the drive and determination to maximise the value of every piece of content they create. Although previous experience in industry creating brand content would be a distinct advantage, the position would equally suit a recent journalism graduate with a hunger to learn. Additionally, the successful candidate will demonstrate the following experience, skills and attributes:
A demonstrable track record of success in developing a strong online and social media presence, whether commercially or personally.
First-class verbal and written communication skills, with an understanding of how to pitch stories and a sense of the ‘sell’
A flair for visual communication and a strong eye for design, image and video. Proficiency in using InDesign and other software packages for design work desirable.
An existing network of media contacts would be a distinct advantage; a willingness and ability to develop such a network is essential.
Excellent inter-personal skills and the ability to communicate and inspire confidence in staff and a wide range of media contacts.
Strong organisational skills, with the ability to manage multiple work streams to strict deadlines.
Strong team-working skills and the ability to contribute effectively at all levels across CSVPA and Cambridge Education Group.
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