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16 days ago
Better Placed - Marketing People
Salary: £50000 - £60000 per annum + benefits
Location: North London, Welwyn Garden City
Job type: Permanent
Business sector: B2C
Contact: Lucy Butterfield
Sector: Marketing
Category: Media Marketing Jobs

Brand Communications Evaluation Manager

Salary: Up to £60k

Location - Hertfordshire (easily commutable from Kings Cross or Islington)

Are you interested in using your media evaluation experience to maximise brand communications within a leading supermarket brand? If so, this role could well interest you!

About the opportunity:

  • Using media, customer and performance data, you will forecast the impact of brand marketing activities on commercial performance.
  • Working closely with the forecasting team, you will ensure media impact is reflected in sales forecasts.
  • Supporting the development of media evaluation expertise across different brands within the portfolio.
  • Using your experience to create econometric models across the media mix.
  • Putting in place measures to focus media campaigns on what drives key business KPIs.
  • Presenting post campaign reviews to senior stakeholders and responding to feedback.
  • Supporting the campaign managers in forecasting the impact of marketing activities on overall business performance.
  • Ensure pre and post evaluation as part of a culture of continuous improvement.

About you:

  • Educated to degree level or higher in economics, maths or statistics (or a related subject).
  • Approximately 4 years' experience in media mix or marketing modelling.
  • Experience in working within an FMCG or retail environment.
  • An understanding of all marketing channels and a background in media effectiveness.
  • Media mix modelling experience with a proven understanding of how communications impact brand image and product sales.
  • Able to present complex ideas in simple terms.
  • Influencing business decisions.
  • Advising on communications performance and best practice.

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