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about 1 year ago
Better Placed - Marketing People
Salary: Car + Bonus
Location: Birmingham
Job type: Permanent
Business sector: B2C
Contact: Leanne Wallworth
Sector: Marketing, FMCG, B2C, Marketing & PR
Category: Brand Management Jobs

Our client is a globally successful, market and category leading FMCG business with an instantly recognisable branded portfolio. An opportunity has arisen for a talented, high achiever to work on one of their most successful brands as a Brand Manager.

The key remit of the role of Brand Manager is to assist the Marketing Manager in defining and creating the brand strategy for the UK, leading the activation of the plan and delivering against commercial KPI's and brand health measures.

Key Responsibilities:

  • Marketing Strategy - long and medium term plans
  • Marketing Communications - ATL, BTL, PR, digital
  • Consumer Insights
  • Managing brand performance
  • New product launches
  • Budget management

The ideal candidate will be of graduate calibre with around five years consumer marketing experience gained in a branded FMCG business. You will possess a broad range of commercial and marketing experience, excellent communication skills and best in class strategic thinking.

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