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about 1 month ago
Swallow Associates Ltd
Salary: £35k-£45k + car allowance + benefits
Location: Amersham, Chesham, Hemel Hempstead, Tring
Job type: Permanent
Employment Type: All
Contact: Richard Swallow
Sector: FMCG, Consumer Goods, Luxury Goods
Category: Brand Management Jobs, Channel Marketing Jobs, Trade Marketing Jobs

BRAND MANAGER

 Office based: Hertfordshire

£negotiable package + car allowance

My client is the UK arm of a World leading producer of Premium Drinks with a UK market share exceeding 60% and consistent Category growth YOY. In addition to their flagship brands the company is also responsible for a range of Premium Wines from around the world.

 

Through highly effective brand & channel strategy the company has achieved clear leadership for the flagship brands in their recognised trade sectors and now seek growth in new sectors which offer considerable development potential.

 

The Brand Manager will be responsible not just for defending this strong market position but also for identifying and developing these new opportunities across the full product range.

 

This is a key Marketing role with a strong Commercial element that will involve working closely with the parent team in Europe, the UK Sales Team and the wider Marketing team to ensure an efficient and effective strategy is agreed and implemented.

 

Working closely with the Marketing Director and your European counterpart you will have responsibility for the following key tasks: -

 

  • Promotional activity
  • Events – in the UK and overseas
  • UK Consumer & Trade PR programme
  • Annual advertising campaigns
  • Work closely with Trade Marketing and National Accounts to implement the specific On-Trade activity, both mainstream and prestige channels.
  • Submit monthly reports to the UK Board and European stakeholders
  • Actively support the Sales Team with relevant and topical information

 

My client is essentially a “family” business with a history dating back to the 16th century and over several generations. What is always evident is the sheer and immense passion for everything they do. It is not highly structured or process driven but Commercial decisions are scrutinised and based on market data, regular analysis of the market & competitors and effective Category Management.

 

We need a person of high integrity, an entrepreneurial style and a warm and engaging personality.

You will need to be strong on detail, very proactive in delivering information, consistent in meeting deadlines and be a good problem solver.

We are also seeking the following key attributes & experience: -

 

  • FMCG Brand Marketing experience
  • Demonstrable achievements growing FMCG brands with commercially focused Brand strategy
  • Articulate, numerate and confident
  • An assured and persuasive communicator, able to deliver compelling and convincing arguments
  • Self-motivated, hard-working, pro-active – a “can do” attitude
  • Creative, innovative – find solutions to complex challenges
  • Comfortable negotiating with internal stakeholders and customers
  • Fully IT literate
  • Flexible, willing to travel.

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