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about 1 year ago
Better Placed - Marketing People
Salary: Car Allowance + Bonus
Location: UK, Manchester
Job type: Permanent
Business sector: B2C
Contact: Leanne Wallworth
Sector: Marketing, FMCG, Marketing & PR
Category: Brand Management Jobs

Our client is a market leading business making, marketing and selling some of the UK's best loved, household name brands. Due to a continued period of growth an exciting opportunity for an experienced and successful Brand Manager has recently arisen.

As a Brand Manager on this high profile, instantly recognisable brand you will work on large scale above the line communication activities, executing TV, Sponsorship and large outdoor campaigns. You will ensure that the consumer is at the heart of all campaigns and will be responsible for measuring brand health and ROI. The Brand Manager is an important role in the team, you will support the annual brand planning process, helping to build a strong consumer focused plan, which delivers against profit, value, market share brand health measures.

Key Responsibilities

  • Leading a large scale sponsorship program
  • Leading ATL campaigns, including TV and outdoor
  • Support with the development of the brand plan
  • Budget management
  • Project management of pack, format and flavour changes
  • NPD/ EPD
  • Management of agency relationships
  • BTL and Trade Marketing

The ideal candidate will be an experienced Brand Manager with demonstrable success at delivering ATL campaigns. Experience of working on large scale communications projects is essential as this will form a significant part of this role. You will need to be commercially savvy with the ability to measure campaign ROI and deliver against financial objectives. Good project management skills are as important as a hunger to do well and progress your career.

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