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27 days ago
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Brand Marketing Manager


Lookers Plc
Salary band: £30k - £40k
Location: Newcastle upon Tyne
Job type: Permanent
Employment Type: All
Contact: Jayne McKerral
Category: Marketing Manager
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Brand Marketing Manager, Lookers, Newcastle

Market related salary and excellent benefits package available

The Brand Marketing Manager is responsible for the development and delivery of the marketing strategy for our Vauxhall brand to maximise brand revenue and margin through effective marketing planning and execution. This role requires a creative, commercial and modern marketing professional to help deliver our strategy to become the leading automotive retailer in the UK.  The role is based from our office in Newcastle overlooking the River Tyne.

Key responsibilities include:

  • Liaising and networking with a range of stakeholders including dealerships, marketing colleagues, suppliers and manufacturers;
  • Develop a thorough understanding of the manufacturer brands to maximise their potential within the Lookers portfolio;
  • Develop a detailed plan for franchise brands including commercial targets & budget investment and post campaign analysis;
  • Act as highly informed internal customer for marketing services, including advert development, media buying, website management, social media, PR and market research (develop customer insight and understand competition)
  • Build good networks with all internal marketing resources: design team, data team, digital team, CRM manager, event & PR manager to design and deliver consistent and cohesive content across all channels;
  • Act as source for Group of information on franchise including best practice and adherence to Corporate Identity;
  • Manage the production of all relevant marketing materials, including DM, newsletters, EDM and POS;
  • Closely liaise with data team to maintain and update the customer database as a marketing asset;
  • Support the Franchise Director in presenting to sales teams, senior management and manufacturers;
  • Responsible for managing the marketing budget and reporting on relevant measures to analyse ROI and ROO

 

What we’re looking for:

The ideal candidate will be able to demonstrate experience as a senior practitioner or leader in marketing and customer communications.  Candidates from the retail or FMCG sector are welcome to apply, and should have a relevant degree or equivalent. Candidates must be able to demonstrate continuous professional development in marketing & communications and their understanding of a changing consumer marketplace.

Key skills include:

  • Influencing and negotiation, ability to build effective professional relationships
  • Campaign building and multi-channel marketing with creative brand communications and campaigns
  • Budgeting and financial management, experience of  Contract negotiation and supplier relationships
  • Able to demonstrate the ability to effectively manage a team and drive performance
  • Effective communication skills, including written reports & presentations
  • Planned, organised, adaptable and responsive

In return for your hard work & flexibility we will reward you with a competitive basic salary, great earning potential as well as the chance to work alongside our driven and enthusiastic team. Also on offer are opportunities for ongoing development, investment in brand training, an industry leading benefits package including car, enhanced holidays, critical illness cover, one year fully paid maternity leave for women and the opportunity of a long term career path with one of the UK’s Top Employers 2017.

 

Interested in finding out more? Please feel free to contact us, or send your CV to our recruitment team.

As a leader within the UK Automotive industry, representing over 30 different manufacturers such as Volkswagen, Audi, Mercedes and Ford across over 160 sites, Lookers has a reputation for delivering the highest quality of customer service, time and again. We know our people are our greatest asset and at the heart of our success and we truly believe that a happy team ensures happy customers so we live by our NICER values with regards to both our customers and each other….Nice, Informative, Caring, Enthusiastic and Responsive

Brand Marketing Manager, Lookers, Newcastle

Market related salary and excellent benefits package available

The Brand Marketing Manager is responsible for the development and delivery of the marketing strategy for our Vauxhall brand to maximise brand revenue and margin through effective marketing planning and execution. This role requires a creative, commercial and modern marketing professional to help deliver our strategy to become the leading automotive retailer in the UK.  The role is based from our office in Newcastle overlooking the River Tyne.

Key responsibilities include:

  • Liaising and networking with a range of stakeholders including dealerships, marketing colleagues, suppliers and manufacturers;
  • Develop a thorough understanding of the manufacturer brands to maximise their potential within the Lookers portfolio;
  • Develop a detailed plan for franchise brands including commercial targets & budget investment and post campaign analysis;
  • Act as highly informed internal customer for marketing services, including advert development, media buying, website management, social media, PR and market research (develop customer insight and understand competition)
  • Build good networks with all internal marketing resources: design team, data team, digital team, CRM manager, event & PR manager to design and deliver consistent and cohesive content across all channels;
  • Act as source for Group of information on franchise including best practice and adherence to Corporate Identity;
  • Manage the production of all relevant marketing materials, including DM, newsletters, EDM and POS;
  • Closely liaise with data team to maintain and update the customer database as a marketing asset;
  • Support the Franchise Director in presenting to sales teams, senior management and manufacturers;
  • Responsible for managing the marketing budget and reporting on relevant measures to analyse ROI and ROO

 

What we’re looking for:

The ideal candidate will be able to demonstrate experience as a senior practitioner or leader in marketing and customer communications.  Candidates from the retail or FMCG sector are welcome to apply, and should have a relevant degree or equivalent. Candidates must be able to demonstrate continuous professional development in marketing & communications and their understanding of a changing consumer marketplace.

Key skills include:

  • Influencing and negotiation, ability to build effective professional relationships
  • Campaign building and multi-channel marketing with creative brand communications and campaigns
  • Budgeting and financial management, experience of  Contract negotiation and supplier relationships
  • Able to demonstrate the ability to effectively manage a team and drive performance
  • Effective communication skills, including written reports & presentations
  • Planned, organised, adaptable and responsive

In return for your hard work & flexibility we will reward you with a competitive basic salary, great earning potential as well as the chance to work alongside our driven and enthusiastic team. Also on offer are opportunities for ongoing development, investment in brand training, an industry leading benefits package including car, enhanced holidays, critical illness cover, one year fully paid maternity leave for women and the opportunity of a long term career path with one of the UK’s Top Employers 2017.

 

Interested in finding out more? Please feel free to contact us, or send your CV to our recruitment team.

As a leader within the UK Automotive industry, representing over 30 different manufacturers such as Volkswagen, Audi, Mercedes and Ford across over 160 sites, Lookers has a reputation for delivering the highest quality of customer service, time and again. We know our people are our greatest asset and at the heart of our success and we truly believe that a happy team ensures happy customers so we live by our NICER values with regards to both our customers and each other….Nice, Informative, Caring, Enthusiastic and Responsive

Apply

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