10 days ago
Pure are excited to be recruiting a newly created role for a Campaign Manager. Working as a key part of the marketing team you will ensure that campaign activity is planned and run to achieve the best results, is delivered on time and to budget. You will have overall responsibility for all campaigns, with a big focus on digital campaigns.
• Owning both the planning and running of the organisations marketing campaign strategy
• Owning the campaign delivery plan, project managing all elements of this
• Close control of the budget, ensuring that you control and deliver any key deliverables from budget spend
• Conduct detailed campaign performance analysis showing trends, learnings and actionable recommendations, profitability, and ROI
• Briefing and management of agencies and other delivery, production partners
• Briefing other marketing team members i.e. creative, content, social and events
The successful applicant will have strong brand/marketing background with solid experience in digital & social media. You will be confident in briefing and working with agencies and other delivery partners. You will be a highly competent project manager with experience of planning and running multi-channel campaigns with a large digital focus, and have experience of using project management tools. You will have a good head for data, and be comfortable is using CRM to help shape decisions along with an understanding of segmentation.
This role will suit a marketing all-rounder, with a deep understanding of omni-channel campaigns, brand experience, as well as the importance of measurement, data and optimisation. You'll enjoy being creative, but you'll love planning, execution, and measurement more. You'll have the commercial acumen to understand revenue and margin and the finance management skills required to run a budget. You'll also be happy to roll up your sleeves to do tactical activity in-house with the rest of the team as required.
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