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about 1 month ago
Stopgap
Salary: £75000 per annum
Location: London
Job type: Permanent
Business sector: B2B
Contact: Jackie Pinfold
Sector: IT, B2B
Category: Digital Marketing Jobs

Have you led a digital transformation? Have you worked in a digital first environment? Our international client has an excellent reputation in the world of cyber security. They are looking for a data savvy inbound marketing specialist CMO.

Chief Inbound Marketing Officer - £75,000 - Central London

The Company

Our client is a specialist technology advisory and solutions business, and offers employees a great place to work. The company covers everything from professional and managed services, through to developing commercial and open source security tools. The team is friendly and ambitious, and the role is based in fun, modern offices in central London.

The Role

There is a vacancy for an experienced, senior inbound marketing professional. They are looking for someone with a deep knowledge of inbound marketing techniques and experience of managing the marketing funnel in an IT consultancy or service business. The CMO will be in charge of attracting inbound activity, converting traffic into new leads and nurturing leads along with the sales team.

Key responsibilities include:

- Building and managing an insight led editorial calendar to attract a qualified audience to the company's websites and through to its events
- Growing new leads by converting site traffic through calls-to-action, landing pages, and insight based content
- Optimising marketing automation and lead nurturing processes
- Establishing analytics with the sales teams across the business to understand how inbound marketing activity turns into clients
- Continually refining processes to improve inbound performance and client engagement
- Building a highly effective team of marketing professionals
- Creating a network of strategic partnerships.

You

The ideal Chief Inbound Marketing Officer will have led a digital transformation and turned a business into a digital first environment. You will be adept at repurposing content, acquisition and lead qualification, CX, customer journey, CRM and marketing automation, putting analytics in place and using data in a creative way.

If the above sounds like you, apply online now!

Chief Inbound Marketing Officer - £75,000 - Central London

At Stopgap we cover all permanent and freelance marketing positions, with specialist industry sector teams. You can check out all of our roles on our website and sign up for job alerts so you're the first to know about a new opportunity. Marketing Recruitment - The Stopgap Way.

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