We're looking for a Marketing Director to join a very high profile consumer business. This is very much a tactical marketing role, devising and overseeing a programme of highly targeted campaigns to a UK audience which are delivered across both ATL and BTL channels.
The objective of this role is to drive acquisition and commercial trading objectives, driving traffic to the company's core websites in order to drive conversions. You will be leading a small direct marketing function, and pulling from pooled resource across a much larger shared services marketing team who also support both global and regional marketing teams.
The business is looking to engage with a customer centric marketer, one that's used to working in environments of scale, and for very high profile consumer brand organisations - who really gets the art of direct response marketing in a through the line environment - defining the strategy, the campaign calendar, driving acquisition metrics (being resilient and robust in how to deliver these consistently) and leading a team.
They're looking for something of a finished article and have said they want to see people who are operating at that 'director' grade within established organisations. So can demonstrate the ownership, leadership, strategic vision and big impact delivery track record which would come with this background.
This is a very sophisticated digital business within the travel industry, who has a massive investment in marketing in order to drive awareness, traffic and brand preference. The programme you will own will be executed across all traditional media channels as well as digital, and they're looking for that 'channel agonistic' as well as tactical and performance marketing pedigree to be prevalent in your experience.
You will own the campaign calendar for the UK audience, translating this into highly targeted campaigns linked to up-coming local events (UK events such as the Tour de France, Crufts, Wimbledon), and also global events where UK audiences might have a keen interest in travelling to (e.g The Olympics, World Cup, etc.). Utilising these as opportunities to drive sales opportunities with the UK consumer.
You will control media spend, ensuring it's driving the appropriate volumes as well as quality of customer, ensuring trading results are being achieved whilst also ensuring brand measures are also being positively impacted too.
Your measures of success will be:
As you can probably see by now, this isn't a run-of-the-mill opportunity working for just any brand - and you won't be doing it just for any product offering either. You will be leading the way with all other brands watching closely, chasing your tail. The question is, are you up for the challenge?
Role: Consumer Marketing Director - Acquisition/Performance Marketing
Salary: £90-120k base (dependant on experience)
Benefits: Good bonus & corporate benefits package which includes pension, healthcare, life assurance, and lots more.
KEY EXPERIENCE NEEDED:
Sector related experience:
For further information please contact: