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18 days ago
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CRM Analyst


Better Placed - Marketing People
Salary: £30000 - £35000 per annum + Outstanding Benefits
Location: Leeds
Job type: Permanent
Business sector: B2C
Contact: Rian Hoey
Sector: Marketing
Category: Analysis Jobs
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Better Placed are delighted to be working with one of the fastest-growing retail/leisure companies in the region who provide an outstanding working environment and a range of fantastic benefits.

The CRM analyst will be working as a key member of the CRM team to build and develop the marketing communications strategy to existing customers. Working closely with the Insight team, this role will be vital in providing recommendations for future CRM strategy.

Key Responsibilities

  • Driving margin per customer by building and maintaining a complex system of multi-channel, multi-product customer lifecycle communications.
  • Working with our marketing teams to interpret their campaign briefs into usable data and customer segments that will lead to the best possible ROI.
  • Ensuring weekly campaign traffic is managed and that campaign clashes are prioritised and accounted for properly.
  • Maintaining the Quality Control processes across all campaigns - making sure they are kept true to briefs and that data accuracy is upheld.
  • Regularly reviewing and interpreting reports, driving change based on the results.
  • Exploring our database and exploiting data available in order to deliver a more targeted, personalised experience to our customers.

Key Skills:

  • Analytically minded with a keen eye for detail
  • Strong background in SQL and Database queries
  • Experience of CRM within an online or ecommerce environment.
  • Experience of CRM tools (IBM Campaign / Unica/ Alterian/ SAS etc).

About Us...

Better Placed is undoubtedly one of the UK's leading Marketing Recruitment specialists. Over the last 15 years, we have been placing talented people into businesses across multiple sectors including FMCG, Retail, Financial Services and Agency. With offices in Leeds, London and Manchester, we are "better placed" to recruit marketing and digital talent for some of the UK's, and even world's biggest brands.

Better Placed are delighted to be working with one of the fastest-growing retail/leisure companies in the region who provide an outstanding working environment and a range of fantastic benefits.

The CRM analyst will be working as a key member of the CRM team to build and develop the marketing communications strategy to existing customers. Working closely with the Insight team, this role will be vital in providing recommendations for future CRM strategy.

Key Responsibilities

  • Driving margin per customer by building and maintaining a complex system of multi-channel, multi-product customer lifecycle communications.
  • Working with our marketing teams to interpret their campaign briefs into usable data and customer segments that will lead to the best possible ROI.
  • Ensuring weekly campaign traffic is managed and that campaign clashes are prioritised and accounted for properly.
  • Maintaining the Quality Control processes across all campaigns - making sure they are kept true to briefs and that data accuracy is upheld.
  • Regularly reviewing and interpreting reports, driving change based on the results.
  • Exploring our database and exploiting data available in order to deliver a more targeted, personalised experience to our customers.

Key Skills:

  • Analytically minded with a keen eye for detail
  • Strong background in SQL and Database queries
  • Experience of CRM within an online or ecommerce environment.
  • Experience of CRM tools (IBM Campaign / Unica/ Alterian/ SAS etc).

About Us...

Better Placed is undoubtedly one of the UK's leading Marketing Recruitment specialists. Over the last 15 years, we have been placing talented people into businesses across multiple sectors including FMCG, Retail, Financial Services and Agency. With offices in Leeds, London and Manchester, we are "better placed" to recruit marketing and digital talent for some of the UK's, and even world's biggest brands.


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