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7 months ago
Charter Selection
Salary: £35000 - £45000 per annum
Location: Surrey
Job type: Permanent
Contact: James Beacham
Sector: Leisure
Category: CRM Jobs
A well-known national leisure brand is seeking a CRM and Email Marketing Manager to join their team. This is a completely new role, created to streamline internal CRM process and engage with the consumer and increase ticket sales. The ideal candidate will come from a leisure, retail or fast paced B2C sector and have experience in utilising CRM and Email to drive sales. 

Working closely with business services and Head of Marketing, the ideal candidate will be able to manage and work closely with stakeholders to drive CRM best practice throughout the business. 
  • Planning and delivering CRM strategies across the group encouraging customer acquisition and retention 
  • Convert requests into future customers utilising a number of CRM activities
  • Manage CRM and Email campaigns from concept through to delivery 
  • Mapping out the customer journey 
  • Segmenting customer database and carrying out split testing 
  • Ensure data is up to date and plan the group data strategy 
  • Drive sales and bookings using CRM activity 
  • Manage a team of two junior CRM assistants 

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