about 1 month ago
Elevation Recruitment Group are currently exclusively recruiting for a CRM Insight Manager to join well establish and well-known business in the Sheffield area. My client is in the b2c / charity sector.
Reporting into the Head of Marketing you will be responsible for increasing loyalty, participation and retention rates of the customers. You will be integral to the development of the CRM programme, utilising insights to develop effective and engaging communications to the customer groups.
The role covers three key areas:
*using data to identify key customer segments
*managing their customer communications programme
*managing the collection, measurement, analysis and reporting of key customer metrics.
Using the company's extensive database, you will be able to identify insights, customer behaviours and trends to create relevant marketing campaigns to target the customer groups.
You will have an analytical approach to campaign development, constantly looking at cross sell and up sell opportunities to drive awareness and growth across the company's diverse range of product / service offerings.
You will have the ability to work cross functionally with IT / data team, sales, marketing and operations to create, develop and implement campaigns.
Elevation Marketing would be keen to speak to candidates with the following skills sets:
*A strong understanding of data segmentation, targeting & data analytics
*An inquisitive mind, with excellent analytical and numerate skills
*An excellent understanding of digital marketing and CRM principles
*Experience in managing email campaigns - set-up, distribution, testing and analysis
*B2C is preferred but not essential
*Degree Calibre or equivalent experience
Elevation Marketing is a specialist division of Elevation Recruitment focusing on Marketing positions in Yorkshire and surrounding regions. If you match the specified criteria and are interested in discussing the position in more detail, we would love to hear from you.
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