This opportunity represents the chance to join something of a national institution. Indeed it's one of the largest of its kind in the world, and an operation that, although government run, generates around a third of its own revenue from sales direct to consumers, academics and research institutions from around the UK and the world!
The business has recently invested in a new data warehouse, also creating a single customer view, and brought in new tools like R and SQL for data mining and insight generation.
It's the first time the organisation has looked to leverage its data asset for commercial gain, looking to position data more integrally at the centre of the business, moving to an insight led approach to which will give them opportunity for lots of quick wins within their traditional marketing programmes across acquisition, customer value growth and reducing customer churn.
As the Customer Insight Analysis Manager, you will take on a role that covers a couple of aspects - in priority order of importance:
Your internal stakeholder groups will be across marketing, finance, operations, events teams, as well as a broad number of academic researchers and scholars too, who help shape the core product which is then packaged up and sold. These will principally be non-technical audiences, so it's therefore key you're also the kind of person who's able to take out the technical from what you do and translate it into meaningful stories which explain the business benefit behind recommendations.
They've got a series of dashboards for reporting in place at the moment, but this will need expanding upon too. Particularly for their research team members sitting outside of this marketing engine, who are hungry to understand their audiences so they can better connect with key messaging, shaping event programmes and the products they ultimately sell.
There's a genuine thirst for knowledge with this organisation and would really suit someone who's keen on the ability to step into a position where there's not only the clear opportunity to have a positive impact, but also step up into a management role where there's great potential to also grow a team around you as you begin to satisfy that business need. It's also important to highlight a lot of the hard work around stakeholder engagement and selling people on the value of actionable insight has actually already been done. So it's just a case of you taking control of this programme and shaping it to meet their needs!
If this is something that sounds right up your street, why not get in touch today to discuss?
Role: Customer Insight Analysis Manager
Location: West London - close to Richmond
Salary: up to £50k base, dependant on experience
Benefits: Good pension, enhanced annual leave package, staff bar and gym
For further information please contact:
Managing Consultant - Blue Pelican Marketing