Customer Insight Manager
Oxford University Press is a department of the University of Oxford, which furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide.
The Education Division provides market leading resources to the Primary, Secondary and Childrens markets, both for the UK and for customers around the world. We are passionately committed to our mission to educate and inspire.
About the Role
In a rapidly changing marketing environment, we are committed to providing a high quality, more personalised service, to our customers to ensure loyalty and satisfaction. We are looking for an energetic and motivated individual to join our growing digital marketing team within the Education Division to help us achieve this.
Reporting to the Head of Digital Marketing, the Customer Insight Manager will focus on all our customer data and use it to develop insights and improvements in the way we segment, target and respond to customer needs.
Responsibilities will include:
CRM and customer contact strategies across channels
Data enrichment and personalisation
Targeting, segmentation and modelling
Regular campaign evaluation and reporting to drive improvement
Data-driven web optimisation support: search, discoverability, evaluation, conversion
Digital and social data innovation and future planning
Lead marketing requirements for systems and process development and support roll-out
Guardianship of data policy & integrity across all marketing channels
Training and best practice champion across marketing teams
This is a great opportunity for someone looking to have a big input in an exciting stage in our digital marketing development.
You will be highly numerate with excellent communication skills and the ability to communicate clearly and concisely to a wide audience. You will be highly organised, detail orientated, with the ability to multi-task with excellent time-management skills. In addition you will be confident and energetic, adept at influencing and be able to present both one-to- one and in a group situation.
You will have a good understanding of customer acquisition strategy and will be able to use your insight to inform effective strategies for PPC, Social Media and Ecommerce. You will also demonstrate experience of data-driven marketing campaign and programme design (end-to- end) and be good at prioritising, and presenting, data.
Commercial experience with customer analytics
Exceptional knowledge of webtrends, Google analytics and social media analytics
Solid experience of segmentation, analysis and clustering techniques
Good understanding of ecommerce and CRM systems
People management experience with the ability to develop and train members of the team
Competitive salary depending on skills and experience.
Closing date: Sunday, 20 November 2016