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15 days ago
Stopgap
Salary: £40000 - £45000 per annum
Location: London
Job type: Permanent
Business sector: B2C
Contact: Lee Shortt
Sector: Travel
Category: Research and Analytics Jobs

The Data Insights Manager forms a key part of this small central marketing team for this prominent rail passenger operator.

Customer Insights Manager - £40,000-£45,000 - London

THE COMPANY
Our client is one of the Uk's largest rail franchise group responsible for 273 million passenger journeys each year.

THE ROLE
The Data Insights Manager is responsible for delivering data-driven insight to improve the customer experience, drive channel shift and deliver incremental revenue across the business. * With the Head of Customer Experience Strategy and the Head of Marketing you will identify customer research and act as the internal agency to provide analytics and insight expertise as required by other departments across the business.

YOU
*Demonstrable experience of agency or in house data analytics
*Degree educated or equivalent in a numerate subject such as Economics, Mathematics, Statistics etc.
*Understand statistical significance testing.
*Experience of segmenting customer data, especially for CRM campaigns.
*Previous experience working with large and complex transactional data sets.
*Strong technical market research background including techniques, data analytics and statistical interpretation.
*Fully up to date with research industry regulations, data protection, code of ethics and best practice.
*Ability to turn data and research into actionable insight and demonstrate results.
*Ability to find patterns and make connections with numerous sources of data and information and communicate.
*Experience of data handling software (SAS, Access, Advanced Excel, SQL, Faststats or similar) including complex formulae writing, with the ability to collate data and manage database packages.

This is a perm opportunity with exceptional travel benefits. If you have the "must haves" please apply today

Customer Insights Manager - £40,000-£45,000 - London

If this role isn't what you're looking for, don't worry. At Stopgap we cover all permanent and freelance marketing positions, within specialist industry sector teams. You can check out all of our roles on our website and sign up for job alerts so you're the first to know about a new opportunity. Marketing Recruitment - The Stopgap Way.

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