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about 1 year ago
Blue Pelican
Salary: £40000 - £50000 per annum + Excellent benefits
Location: UK, London, South East
Job type: Permanent
Business sector: B2C
Contact: Kate McDermott
Sector: Agency
Category: CRM Jobs, Campaign Management Jobs

Data Planner - International Retail Brand


We are seeking a middle weight to senior Data Planner to join this reputable, high performing data agency, working on an international retail brand.

You will be driving the science behind great marketing communications, ensuring that customer contact is always optimized for clients.

You will assist with the agency's approach to data strategy and ensure opportunities for using data are optimised across all client businesses. You work collaboratively with other members of the Planning team to contribute to the overall strategic approach for a client; from directing the use of data insight to supporting campaign development and targeting, to designing campaign segmentations, to pulling out intelligent insights through campaign results, and building cutting-edge Test and Learn plans.

You will of course be client facing, comfortable working with creative, planners and strategist to ensure data is driving all targeted campaigns.

The culture is dynamic, fast paced and innovative.


  • Background in direct marketing, customer relationship management, eCRM and campaign management
  • Proven delivery of data strategy including test and learn and measurement and campaign evaluation
  • Proven experience in either a data planning role or data orientated environment
  • Experience in managing or leading others in a small team environment
  • Excellent written and oral communication skills
  • Comfortable in presenting complex data and information to non-technical audiences
  • Excellent problem solving and analytical skills

POSITION - Data Planner - International Retail Brand

LOCATION - Central London

SALARY - £45k - £50k plus benefits


For further information or to apply please contact:

Kate McDermott
Management Consultant - Blue Pelican Marketing


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