Data Strategy Director - CONTRACT
Global Marketing Agency
My client is looking to hire an experienced FREELANCE data driven, multichannel CRM expert to join in a Director grade role supporting a recent new business win.
Working in this senior leadership role you will manage a team of data strategists, as well as working closely with other members of the senior leadership team to work towards a continued innovative approach to data planning and CRM strategy overall.
You will be driving the science behind great marketing communications for this blue chip brand, ensuring that customer contact is always optimised, personalised and well measured. Day to day tasks include leading a team to define data roadmaps, develop measurement frameworks and campaign targeting plans, whilst consulting with the client on all things data!
You will play a leadership role in the sourcing of insights through multiple channels (social, mobile, website, SMS and