Data Strategy Director - CRM & digital
Global Marketing Agency
My client is looking to hire an experienced data driven, multichannel CRM expert to join in a senior role supporting key clients.
Working in this senior leadership role you will manage a team of data strategists, as well as working closely with other members of the senior leadership team to work towards a continued innovative approach to data planning and CRM strategy overall.
You will be driving the science behind great marketing communications ensuring that customer contact is always optimised, personalised and well measured. Day to day tasks include leading a team to define data roadmaps, develop measurement frameworks and campaign targeting plans, whilst consulting with the client on all things data!
You will lead on making strategic recommendations around targeting, segmentation, CRM/loyalty, digital analytics, media performance and attribution as well as how all of these can be stitched together to form an overarching CRM strategy.
You will of course be client facing, comfortable working with creatives, planners and analysts to ensure data is driving all targeted campaigns.
The culture is dynamic, fast paced and innovative.
POSITION - Data Strategy Director - CRM & Digital
LOCATION - London
SALARY - £75k - £80k plus benefits
For further information or to apply please contact:
Management Consultant - Blue Pelican Marketing