
|
||
![]() | Job posted by EasyWebRecruitment.com |
|
Marketing Director / Head of Marketing, Bury St Edmunds to £100K
Position: Marketing Director
Location: Bury St Edmunds, Suffolk
Salary: £80k-£100k
Benefits: Excellent benefits package including car allowance, bonus, healthcare, pension scheme and 25 days` holiday.
CLIENT:
Camera Dynamics - a Vitec Group Company is the world leader in providing products, services and solutions to the broadcast, entertainment and media industries. This £60m+ revenue design, manufacturing and distribution business has facilities in Europe, Asia and the USA with manufacturing bases in Bury St Edmunds and Costa Rica.
The company works with the world`s leading broadcast companies including the BBC, ITN, NBC, Fox and CNN, and provides professional products and services for the broadcast and entertainment industries worldwide and has grown substantially over the last 5 years. This is an excellent opportunity to join a significant part of a successful UK publicly listed company as a key member of the executive management team.
ROLE:
To take responsibility for maintenance and growth of the market share of the business by creation and implementation of a clear Marketing Strategy with key aspects including development and implementation of a New Product Roadmap and the implementation of a strong and effective Marketing Communications programme.
RESPONSIBILITIES:
a) Development of New Product Roadmaps aimed at increasing market share for all Brands and overseeing the implementation of the projects on the Roadmap with close liaison with NPI.
b) Oversee the assessment of Competitor activity and to ensure that strategic or tactical actions are taken where appropriate.
c) To ensure that the commercial teams in the business are aware of all current and expected market trends and that our commercial activity reflects accordingly with the objective of further market share growth.
d) To stimulate and encourage Innovation in the business especially in consideration of Products and Services.
e) To ensure that Market share is analysed and reported and strategic and tactical actions taken where appropriate.
f) To ensure that the business regularly undertakes market research activity to assist in the creation of marketing plans.
g) To Manage the Marketing team, maintaining high morale and providing coaching and support.
h) To ensure that the business has a clear Marketing Communications Programme including Advertising, PR and promotions activity and that this is optimised against budget availability.
i) To ensure that each brand has a dynamic Brand plan that is communicated and implemented by the business.
j) To ensure that they retain suitable external partners and agencies to assist in the progress of their Marketing plans and that all these costs are optimised.
k) To oversee the programme aimed at ensuring that we have a very high level of endorsement of the brands by their entire customer base, both direct and indirect.
l) To provide the necessary Commercial support to the Regional VPs in pursuit of their Sales Goals.
ESSENTIAL SKILLS/EXPERIENCE:
a) You will need to have worked with established, reputable brands
b) Experience of International Marketing
c)) Proven experience of experience with Product Marketing (including Pricing, R&D, new product introduction).
d) You will also have held strategic marketing responsibility.
e) Worked in a business over £60M and/or dept of 20.
f) Consumer durables/durable goods/hard goods experience.
DESIRABLE SKILLS/EXPERIENCE:
a) CIM / MBA qualifications would be highly desirable.
You may have experience in the following roles: Marketing Director, Head of Marketing, Commercial Marketing Director, Head of Marketing and Communications, Head of Marcomms, Head of Marcoms, Marketing and Communications Manager, Marketing and Communications Director, Marketing Manager etc
This vacancy is being advertised by (web address removed) , the UK`s leading Flat Fee Recruitment Agency. The services advertised by (web address removed) are those of an employment agency. Ref: EWR 38566
No terminology in this advert is intended to discriminate on the grounds of age, and we confirm that we will gladly accept applications from persons of any age for this role.
Page generated in 0d 0h 00m 00.64s (0.64s)