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about 1 year ago
Better Placed - Marketing People
Salary: Benefits
Location: London
Job type: Permanent
Business sector: B2C
Contact: Sophie Bryce
Sector: Consumer Credit, B2C, I.T. Systems, Information Technology, Marketing & PR
Category: Digital Marketing Jobs

Digital Content / Copywriter

An exciting opportunity for an experienced digital copywriter to join a dynamic Marketing Team working in an office based role within a financial information Services company, focussing on B2C.

Reporting to the Head of Content, the position of in house copywriter is a newly created role. As the business expands on its consumer offering, this dedicated specialist is to serve the growing needs for content of a number of different internal teams.

The digital copywriter will develop a deep understanding of the products together with their relevance to the audience needs and help to engage and communicate our offering across a variety of mediums, including the website, email, CRM programs and social media channels.

Main responsibilities:

  • Social, Content & Marcomms
  • Acquisition Email & CRM
  • Product & UX
  • SEO & Onsite
  • Legal & Compliance
  • Performance Management

Experience required:

  • Experience writing for the web in a marketing-led consumer business
  • You will have worked on large integrated campaigns and digital projects and successfully communicated complex (either technical or financial) concepts to audiences with varying levels of awareness and understanding
  • You have a versatile writing portfolio and have written for different purposes: consumer education, technical
  • copywriting, marketing materials, legal & compliance etc.
  • You have worked directly to interpret and apply a brand essence, positioning and tone of voice
  • You appreciate the different requirements of text across multidevice: desktop, mobile and tablet, and can adapt your execution accordingly
  • You have a strong understanding of SEO principles and how these reflect on content across choice of topics, language, tagging, metadata and onsite link architecture.
  • You can hit the ground running, you are proactive and confident in your approach

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