Your new company
An established charity which offers information and support in pregnancy, childbirth and parenthood. The charity is looking for an experienced and confident digital professional to support services and content marketing, extend their reach and increase income through the effective deployment of SEM (including paid and Grantspro accounts), digital display and SEO activities.
Your new role
You will support the marketing team, directly and through managing agency relationships, in creating, implementing, evaluating and optimising SEM, digital display campaigns and SEO activities that help tell the charities story and grow brand equity. You will improve search rankings for our services and online content, and ROI so that they can reach and support more new parents. You will also support non-technical colleagues and volunteers with copy and content optimisation, article marketing, site structure, URL re-writes and link building.
What you'll need to succeed
You will have a minimum of 2 years of practical SEO experience, including knowledge and experience on-/off-site SEO techniques, demonstrating a clear understanding of the major factors that influence search engine keyword rankings, content, site accessibility and indexing, link building, etc. You will have experience of planning and running successful SEM, particularly Google PPC (paid and grant accounts) and display advertising. You will have a record of meeting or exceeding targets for ROI, performance and conversions through PPC. You will be willing to occasionally work outside normal working hours.
What you'll get in return
You will receive a salary of £36000 to £45000 depending on experience, 25 days holiday, pension scheme, season ticket loan and childcare vouchers.