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about 1 month ago
Recruitment Genius
Salary: £25000 - £30000 per annum
Location: London
Job type: Permanent
Business sector: B2B
Contact: Recruitment Genius Ltd
Sector: Marketing
Category: Digital Marketing Jobs
As Digital Marketing Executive you will oversee this consulting firms online marketing strategy. Plan and execute digital (including email) marketing campaigns and design, maintain and supply content for their website and all campaigns.

In addition, you will engage with the public through social media and ensure visitor flow to digital sites. As well as analyse and report on visitor data and devise new ways to market their services.

Responsibilities

- Develop and manage digital marketing campaigns
- Manage and execute on social media strategy
- Manage and maintain the organisation's website
- Write and optimise content for the website and social networking accounts such as LinkedIn, Twitter and FaceBook
- Track and analyse website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website
- Edit and post videos, podcasts and audio content to online sites
- Arrange webinars and webcasts
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments
- Work on printed material to supplement online products
- Attend networking events, trade shows and launches

Key skills & Qualifications

- Writing, editing and proofreading skills - writing blog posts will be an integral part of the job
- Excellent communication
- Proficiency shooting video
- Photo and Video editing
- You will need some knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and Powerpoint skills
- Good at handling time-sensitive projects and working to deadlines
- 1+ years in digital communications and marketing
- Educated to degree level or equivalent in English, marketing communications or other related field
- Good knowledge of Adobe Creative Suite.

Start date: 31st October

**Strictly no recruitment agencies**

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