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2 months ago
Step Ahead Recruitment Ltd
Salary: £26k - 30k per year
Location: Chelmsford
Job type: Permanent
Contact: Michelle Brown
Sector: B2B, B2C, Banking/Finance, Online/Internet, Client Side / In-house
Category: Online Marketing Jobs, Digital Marketing Jobs, Email Marketing Jobs

Digital Marketing Executive - Essex – £26K – £30K  

Our client is a growing organisation within the financial sector and is looking for an experience Digital Marketing Executive to create digital marketing campaigns and implement digital marketing plans to support lead acquisition and brand awareness objectives. This will include PR, SEO, PPC, Social, CRM, Affiliate and Email marketing.  

 

Key Duties of the Digital Marketing Executive:

  • Work with Manager to drive new leads via online channels and demonstration of evidence of ROI.
  • Manage content on desktop and mobile sites to improve customer experience, customer satisfaction and business value generated.
  • Maintain and update websites with external agencies. Includes optimisation of web pages, landing pages, conversion strategies and technical requirements.
  • Ability to interpret research to support content strategies and multichannel user experience journeys.
  • Measure integrated campaigns to include online such as search, affiliate, email, social media, PPC and SEO.
  • Report on results and set organisational KPIs and implement within dashboards using Google Analytics or other analytics packages.
  • Social media planning and management to include blogs, LinkedIn, Twitter and Facebook.
  • Measure and interpret data to include customer profiling and behaviour across customer journey mapping and web traffic data, PPC analytics.
  • To work with multichannel agencies including Branding, Digital, Display, SEO and PPC.

Experience required for the Digital Marketing Executive:

  • Degree in marketing or similar
  • CIM or equivalent qualification
  • Email marketing experience
  • Creative experience demonstrated across marketing campaigns for new content
  • Copywriting and brand experience for all channels including web, email marketing and off-line
  • Experience of using CMS
  • Understanding of Google Analytics or equivalent
  • Online digital marketing experience
  • Experience of online-video and Wordpress
  • Social Media Planning
  • On-line digital marketing experience and some focus on E-Commerce site experience

Skills required for the Digital Marketing Executive:

  • CRM and integration across digital platforms
  • Web layout and browser compatibility issues
  • Project management skills and ability to deliver on time
  • Ability to influence, persuade and negotiate
  • Advanced Microsoft Word and Excel skills
  • Ability to understand website requirements for both brand and social media integration
  • Analyse data and metrics and translate insight into actions
  • Excellent interpersonal skills, verbal and written communication

 

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