Digital Marketing Executive - Automotive
Are you a digital marketing professional with 2 or more years' experience within a social media and digitally-focussed marketing role? Do you have an interest in the automotive sector? My client is a leading provider of data-driven solutions to automotive clients, and is currently looking to recruit a Digital Marketing Executive.
This role will involve supporting the Marketing Manager in the implementation of consumer marketing campaigns, driving website traffic, ensuring optimised website conversion rates and brand awareness. A key part of the role will be building social media communities and providing follow up and reporting.
-Production of campaign MI, to identify and report on key performance indicators.
-Managing all social media activity across Facebook, Instagram, Twitter, YouTube and the company blog.
-Key responsibility for content creation, preparing and scheduling status updates and responding to comments.
-Managing email marketing campaigns including copywriting, editing HTML templates, customer segmentation and testing.
-Assisting in managing the consumer marketing budget and purchase order system.
-Acting as the main point of contact for the company affiliate program.
-Managing external marketing agency relationships.
-Providing valuable support to the customer care team, in managing their queries and communications.
Key skills and experience:
-A good all round knowledge and experience within digital marketing, plus general marketing theory and practice.
-Strong analytical and creative skills.
-Excellent creative copywriting ability.
- Well-organised and effective at working to deadlines.
-Flexible and adaptable approach to work.
-A proven and analytical and problem solving skills
-An understanding of the requirements of operating within a regulated environment.