Digital Marketing Executive (B2B) - Global eComTech Consultancy
Excellent Salary + Bonus + Benefits Package
++ Excellent opportunity for a tech focussed all-rounded marketer to orchestrate the digital marketing initiatives for a global technology partner powering eCommerce for the likes of Audi UK, GAME, Sainsburys and Ted Baker ++
We are a global digital commerce consultancy with operations in London, Amsterdam, Beijing, Melbourne and New Delhi and part of the WPP Group. Our aim is to define, design and deliver dynamic, high performance, state-of-the-art ecommerce sites for the world’s leading brands. We work for some of the best…Audi UK, GAME, Sainsburys’, Selfridges, Ted Baker and many more.
Our teams are key. Our reputation is based on having the best people in the business who really want to understand not just the clients but their customers. We trust and empower our people and we won’t settle for second best!
As our business grows, so we need to expand our team. We are looking for people who share our ideals and work ethic and want to play a key role in shaping and moulding some of the best ecommerce sites in the world.
The Digital Marketing Executive Opportunity:
We are currently looking for a Digital Marketing Executive to work closely with the Campaign Manager taking responsibility for the execution and reporting of marketing campaigns across all digital channels.
You will be responsible for all aspects of lead acquisition (Through digital channels) to increase the number of leads & MQL’s into the sales pipeline and support the wider brand building activity.
Specifically, your role will be responsible for:
+ Creation and execution of email campaigns and associated workflows.
+ Management of the company website and associated international versions liaising with our international marketing colleagues and web design agency.
+ Execution of SEO and PPC strategy (Google and retargeting ads). Liaison with and management of the agency that will deliver this including SEO strategy and execution, and design.
+ Creation of web landing pages and liaison with content manager and web development agency to ensure content is developed on time and to a high technical standard.
+ Management of social media channels that target Lead acquisition, engagement and influencers (Social listening, LinkedIn, social syndication)
+ Develop and launch successful webinars and podcasts.
Talented, enthusiastic, focused, eye for detail, professional. Keen to learn and find new ways of doing things. A team player who is proud of your work and wants to share with everyone! You like working in a fast-paced environment and are driven by the desire to improve the online purchasing experience for everyone, no matter what they are buying and from where!
The techy bit….we need you to be really great at:
+ Batchelor Degree (Marketing Preferred)
+ Over 3 years’ experience in digital marketing. Preferably in a B2B technology environment.
+ Broad experience in using digital marketing channels such as email, social media, webinars, podcasts,
+ Comfortable working with and deploying across the marketing channels a range of marketing assets from: PDF files, video, sound, infographics
+ Experience with Microsoft Office, especially MS Excel, MS PowerPoint, MS Word
+ Experience with marketing automation systems preferably IBM Marketing Cloud (Silverpop) and how these interact with CRM systems such as Salesforce.
+ Knowledge of Web CMS systems and experience in managing company websites. A keen eye for design with skills to create digital marketing assets.
+ Confident in reporting on key metrics from all the platforms in relation to tactical performance and the objectives i.e. MQLs
+ Savvy in using social media channels such as twitter and LinkedIn
+ Comfortable with basic coding language and knowledge to make emails, landing pages and social media be the best they can be.
Interested? Just Apply Below...
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