1426 jobs - 81 added today
205844 registered Jobseekers
Recruiting? Call us on 01772 639042
Email me newest jobs similar to this one
3 months ago
only 16 days until close

Digital Marketing Lead, Immunology


Johnson & Johnson
Location: High Wycombe
Job type: Permanent
Sector: Marketing Agency
Category: Marketing Manager
Apply
Select how you want to share:
View similar
Digital Marketing Lead
- Immunology

Location : High Wycombe

As a Digital
Marketing Lead for Janssen you will perform a pivotal role across the
marketing team to ensure that innovative digital strategies are consistently
deployed and improved to maximize sales and profit of in-line brands, aligned
to each product’s/indication’s agreed strategy

You will provide on-going
marketing support to meet company targets and grow brand revenues whilst
driving digital marketing initiatives specific to the brand(s).

Your responsibilities
will include:

External Environment
Scanning and Networking

* Meet with and build partnerships
with key external stakeholders to develop insights on the NHS and external
environment, including desk research, attend congresses etc.
* Develop relationships with Digital
Opinion Leaders to drive brand and company advocacy, trust and
transparency.
* Identify and develop
partnership programs with DOLs/providers.

Strategy Development and
direction (within therapy area)

* Use appropriate tools and cross
functional inputs to produce situational analysis
* Contribute to building strategy
by advising on current digital trends in conjunction with CVT leads
* Shape thinking on the digital
implementation of targeting and segmentation strategies
* Work with specific brand
managers to map disease pathway and value pools, developing digitally
implemented services and solutions to improve outcomes with CVT lead
support

Produce tactical
business plan in collaboration with key stakeholders

* Commission market research
through internal market research dept, where required.
* Analyze primary & secondary
market research and business intelligence
* Lead workshop with CVT to
brainstorm digital solutions and tactics, produce critical success factors
and key tactics to achieve success
* Co-present tactical plan to CVT
team and EPMs, where appropriate
* Use iConnect, Janssen Medical
Cloud and other business tools to implement the brand plan and capture and
use market information
* Communicate issues with key
stakeholders via verbal and written communication and business meetings

Setting metrics and
monitoring

* In addition to company
benchmarks/metrics, define and monitor brand metrics around email
permissions and specific digital marketing projects/customer journeys etc,
taking appropriate action.
* Optimally manage the digital marketing
budget to avoid under/over spend and phase spend effectively.
* Track digital market trends and
propose appropriate actions to address issues

Partner with Marketing
Forum to shape and influence digital strategies, plans and tactics across the
business

* Network with PM’s in the
Marketing Forum group to ensure alignment on digital strategies and
tactics, share best practices, track progress and success

Collaborate with marketing
and sales teams

* Produce clear digital direction
for the Brand by sharing strategic & tactical plans for the Brand with
Account Managers
* Communicate effectively and
regularly with Account Management teams and Regional Business
Managers via verbal and written communication and business meetings
to inspire and motivate them, align their digital activities behind the
plan and gain feedback
* Deliver digital promotional
material to the Field Force, taking the lead on change management
initiatives to evolve Field Force implementation of digital strategies
* Contribute to product training
and conferences as subject matter expert
* Support the development and
delivery of Medical congress customer campaign, providing ‘live’ content

Coordinate
implementation of tactical plan via direct and indirect channels

* Develop and project manage digital
sales and marketing initiatives by liaising with creative agencies/PR and other
third party partners/providers
* Liaise with Med Affairs to
ensure digital marketing activities and materials comply with current
relevant guidelines
* Ensure digital elements of the
campaign are fully integrated into a customer journey plan, with an
optimal mix of tactics across multiple channels, identifying new and
innovative channel strategies and tactics
* Manage digital agencies in
conjunction with procurement to give best value for money

Qualifications

Qualifications/Essential
Technical skills, knowledge and experience

* Strong project
management track record
* Educated to degree level
* Experience of
pharmaceutical/healthcare industry

Primary Location
United Kingdom-England-High Wycombe
Organization
Janssen Cilag Ltd. (7360)
Job Function
Product Management
Requisition ID
1700211511W
Digital Marketing Lead
- Immunology

Location : High Wycombe

As a Digital
Marketing Lead for Janssen you will perform a pivotal role across the
marketing team to ensure that innovative digital strategies are consistently
deployed and improved to maximize sales and profit of in-line brands, aligned
to each product’s/indication’s agreed strategy

You will provide on-going
marketing support to meet company targets and grow brand revenues whilst
driving digital marketing initiatives specific to the brand(s).

Your responsibilities
will include:

External Environment
Scanning and Networking

* Meet with and build partnerships
with key external stakeholders to develop insights on the NHS and external
environment, including desk research, attend congresses etc.
* Develop relationships with Digital
Opinion Leaders to drive brand and company advocacy, trust and
transparency.
* Identify and develop
partnership programs with DOLs/providers.

Strategy Development and
direction (within therapy area)

* Use appropriate tools and cross
functional inputs to produce situational analysis
* Contribute to building strategy
by advising on current digital trends in conjunction with CVT leads
* Shape thinking on the digital
implementation of targeting and segmentation strategies
* Work with specific brand
managers to map disease pathway and value pools, developing digitally
implemented services and solutions to improve outcomes with CVT lead
support

Produce tactical
business plan in collaboration with key stakeholders

* Commission market research
through internal market research dept, where required.
* Analyze primary & secondary
market research and business intelligence
* Lead workshop with CVT to
brainstorm digital solutions and tactics, produce critical success factors
and key tactics to achieve success
* Co-present tactical plan to CVT
team and EPMs, where appropriate
* Use iConnect, Janssen Medical
Cloud and other business tools to implement the brand plan and capture and
use market information
* Communicate issues with key
stakeholders via verbal and written communication and business meetings

Setting metrics and
monitoring

* In addition to company
benchmarks/metrics, define and monitor brand metrics around email
permissions and specific digital marketing projects/customer journeys etc,
taking appropriate action.
* Optimally manage the digital marketing
budget to avoid under/over spend and phase spend effectively.
* Track digital market trends and
propose appropriate actions to address issues

Partner with Marketing
Forum to shape and influence digital strategies, plans and tactics across the
business

* Network with PM’s in the
Marketing Forum group to ensure alignment on digital strategies and
tactics, share best practices, track progress and success

Collaborate with marketing
and sales teams

* Produce clear digital direction
for the Brand by sharing strategic & tactical plans for the Brand with
Account Managers
* Communicate effectively and
regularly with Account Management teams and Regional Business
Managers via verbal and written communication and business meetings
to inspire and motivate them, align their digital activities behind the
plan and gain feedback
* Deliver digital promotional
material to the Field Force, taking the lead on change management
initiatives to evolve Field Force implementation of digital strategies
* Contribute to product training
and conferences as subject matter expert
* Support the development and
delivery of Medical congress customer campaign, providing ‘live’ content

Coordinate
implementation of tactical plan via direct and indirect channels

* Develop and project manage digital
sales and marketing initiatives by liaising with creative agencies/PR and other
third party partners/providers
* Liaise with Med Affairs to
ensure digital marketing activities and materials comply with current
relevant guidelines
* Ensure digital elements of the
campaign are fully integrated into a customer journey plan, with an
optimal mix of tactics across multiple channels, identifying new and
innovative channel strategies and tactics
* Manage digital agencies in
conjunction with procurement to give best value for money

Qualifications

Qualifications/Essential
Technical skills, knowledge and experience

* Strong project
management track record
* Educated to degree level
* Experience of
pharmaceutical/healthcare industry

Primary Location
United Kingdom-England-High Wycombe
Organization
Janssen Cilag Ltd. (7360)
Job Function
Product Management
Requisition ID
1700211511W
Apply

Email me newest jobs similar to this one

  Back to the top