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4 months ago
Elevation Recruitment
Salary: £30000 - £40000 per annum
Location: Halifax
Job type: Permanent
Business sector: B2B
Contact: David Bromwich
Sector: B2B
Category: Digital Marketing Jobs
Digital Marketing Manager
Huddersfield
£30,000 to £40,000 + Bens

My client is a FTSE 2050 business, employing over 2000 people and turning over in excess of £400m. They currently have a large marketing team of 40+ people and are looking to appoint a new Digital Marketing Manager to help drive growth and deliver the online strategy within their commercial client-base.

The core focus of this role is to create and implement the commercial digital marketing plan against the key objectives. This includes management and up-keep of their websites and applications.

Reporting to the Head of Digital Marketing, this role will work with the digital marketing team to create and deliver the overall digital marketing plan for our commercial area of the business targeting Architects, Engineers, Contractors and Builders Merchants. The role will focus on building an integrated digital marketing plan aimed at driving customer acquisition and brand awareness. This includes key activities across paid, owned and earned channels.

KEY ACCOUNTABILITIES

- Assisting in the creation and delivery of the commercial digital marketing plan
- Supporting with the delivery of Digital Strategy projects
- Maintenance of Commercial websites including copy writing, content management
(images/downloadable documents), SEO content, site testing and product database
management
- Utilising the personalisation, automation and content management platform to drive
customer acquisition
- Ownership for overall commercial SEO strategy and management of SEO partner for
commercial initiatives
- Content marketing including ownership of the video content strategy and calendar
- All digital activities across paid, owned and earned channels ensuring an integrated
approach
- Updating company social media pages and supporting with social media plan
- Owning the continuous development of commercial website to ensure regular updates are
being delivered to drive customer engagement

ANALYTICS AND REPORTING:

- Ownership for site performance metrics and delivering regular improvements
- Detailed understanding of Analytics for each platform (web/apps/YouTube) generating
reports with actionable insights
- Generate reports for the senior management team to assess performance platforms and to
inform strategic decision making
- Generate ad-hoc analytics reports as and when needed
- Creation of site tags using Google Tag Manager

TEAM RESPONSIBILITIES AND COMMUNICATION:

- Managing key projects to ensure effective completion of projects on time and on budget
- Communicate to the business when new projects are live and the benefits they will bring
- Work closely with Information Systems team to deliver key projects and ongoing
improvements

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