2 months ago
My client is an award-winning business in South Yorkshire. As part of their expansion plans for the end of 2017, they are looking to appoint an additional Digital Optimisation Analyst into the team who will be responsible for providing insight into customer behaviours and trends.
This role sits within the Digital team and will be responsible for analysis across their digital channels. Your insights will drive business decisions, help Product Owners to optimise digital journeys and in general, improve the experiences for all existing and new customers.
This is an exciting opportunity for someone to play a key role in transforming my client into a Digital first organisation, as you investigate behaviours, journeys and demographics of customers visiting the Digital estate.
On a day to day basis you will be responsible for:
*Enabling and advocating use of digital data across the business
*Tracking key performance indicators for digital activity across sales and service
*Delivering analysis that challenges and contributes to decision making across the business
*Supporting team members to deliver channel optimisation, advocating test and learn
*Developing AB and multivariate test hypotheses and analysing test results
*Continuously optimising the analytics implementation to ensure accurate measurement
In order to apply you must have the following skills, experience and outlook:
Essential skills required
*Strong analytical skills with the ability to interpret data and extrapolate trends
*Strong Excel skills (Pivots, Lookups)
*Relevant experience in web analytics using Google Analytics or similar
*Experience in AB & multivariate testing
Desirable skills required
*Good commercial awareness
*Relevant implementation experience including use of tag management systems
*Data visualisation skills and ability to communicate insights and recommendations
*Experience of app analytics, both implementation and analysis
Elevation Marketing is a specialist division of Elevation Recruitment focusing on marketing positions in Yorkshire and surrounding regions. If you match the specified criteria and are interested in discussing the position in more detail, we would love to hear from you.
*Marketing Jobs or Marketing Recruitment
Due to high volume applications, if you have not heard from one of our consultants within 14 days you have not been successful at this time.