(Job title) Director - International Enterprise Marketing (Sector) IT Software (Location) Reading, Berkshire (Salary) £70 - 80,000
Director - International Enterprise Marketing - Working for a recently acquired division of one of the ten largest global software businesses in the world, this is a rare opportunity to join a very successful and fast growing software as a service business and take the helm Marketing to their Enterprise Customers Internationally.
The Role: Identify, develop and execute all demand generation/ lead generation marketing efforts to grow and develop the Enterprise customer segment within UK, Europe, and Asia-Pac. Working closely with the sales team, your strategy and tactical activation will help deliver a strong and results focused pipeline in accordance with the Companies growth plans and help the sales team hit their number.
Additional responsibilities will include:
Go-to-Market Strategy - strategy, planning, and execution of Demand/Lead Generation
Sales Support - Collateral, Sales Tools, Presentations, Product Demos
Demand Gen/Lead Gen - White Papers, Exhibitions, Thought Leadership
Analysis - Reporting on sales funnel, conversion and sales pipeline
Budget Management - Making sure there's a good ROI
The experience you will already have:
Strategic Marketing Experience - International / European Preferred
B2B Marketing with experience of the Enterprise Market
Developed Thought Leadership and Inbound Marketing activities
Sales Support and Lead generation with strong ROI
The company: Join one of the fastest growing, privately funded software-as-a-service Companies focused on GPS-based fleet management systems. A Verizon Company, with high potential and going through fast moving changes due to acquisition and growth this is an opportunity to make your mark in a high profile role with the chance to development your International marketing career.