12 months ago
Our client, a leading FMCG brand based in London, are seeking a Digital Marketing Manager to join their team. The role will be very hands on across all digital and ecommerce channels; social, affiliates, display, retargeting, PPC and email marketing. The ideal candidate will have 4-8 years’ experience working in a fast-paced FMCG enviornment.
A summary of what you’ll do:
Develop an International/ European Digital marketing strategy alongside the Head of ecommerce
Work cross-functionally with brand and retail marketing to align activity
Affiliate Marketing Campaign Management
Management of a Digital Marketing Executive
Working across the business to plan and schedule seasonal/yearly product launches.
Research new and expanding markets/influencer's in order to increase exposure.
Working alongside design, production, PR and trading in order to streamline relevant messaging.
Management of remarketing / Display, SEO and Paid Social campaigns.
Creation of email campaigns; A/B testing, analysing CTR, OR and CRO
Research and create brand partnerships
Drive direct sales via the ecommerce platform using digital channels.
Work with external SEO agencies to drive digital marketing traffic and ecommerce sales growth
Work collaboratively with the Brand Marketing, Digital Creative and CRM teams to deliver integrated marketing campaigns.
What we need from you:
Must have. 4-8 years’ experience in a fashion e-commerce environment
Excellent communication skills, with both agency and in-house teams.
Have excellent written English and proof reading skills.